导游业务(第7版) 在线下载 pdf mobi 2025 epub 电子版

本教材严格按照 颁布的 考试大纲编写，详细介绍了与导游从业者必须掌握的相关知识和技能，主要包括导游的行业历史、职业素养、服务规范、语言技能、带团技能、讲解技能、应变技能以及相关的知识储备等，从导游服务的流程、导游服务 的技能到需要掌握的相关知识均细致梳理，涵盖了导游服务过程中的方方面面，而且各要点均结合具体的事例进行阐释，条理清晰，逻辑严密，实用性很强。

章　导游服务 ··········································································· 1

节　导游服务的内涵及类型 ··················································· 1

第二节　导游服务的发展历程 ······················································ 6

第三节　导游服务的性质、特点及原则 ········································· 15

第四节　导游服务的地位及作用 ··················································24

第二章　导　游 ············································································· 27

节　导游的内涵及类型 ························································ 27

第二节　导游的从业素质和职责要求 ············································ 31

第三节　导游的职业道德与修养 ··················································40

第四节　导游领队引导文明旅游规范 ············································· 45

第五节　导游服务礼仪规范 ························································ 52

第三章　团队导游服务规范 ······························································ 69

节　地方导游服务程序及服务质量 ·········································· 69

第二节　全程导游服务程序及服务质量 ········································· 91

第三节　景区导游服务程序及服务质量 ·········································105

第四章　散客导游服务规范 ·····························································111

节　散客旅游的内涵和特点 ·················································111

第二节　散客的导游服务流程 ····················································114

第五章　导游语言技能 ·································································· 120

节　导游语言的内涵及特性 ················································ 120

第二节　导游口头语言表达技巧 ················································ 128

第三节　导游态势语言运用技巧 ·················································132

第四节　导游语言的沟通技巧 ····················································137

第六章　导游带团技能 ···································································147

节　导游带团的特点与原则 ··················································147

第二节　导游的 地位和形象塑造 ···········································148

第三节　导游提供心理服务的技巧 ··············································151

第四节　导游引导游客审美的技巧 ··············································158

第五节　导游组织和协调的技巧 ·················································163

第六节　导游接待不同类型游客的技巧 ········································169

第七章　导游讲解技能 ···································································172

节　导游讲解原则和要求 ····················································172

第二节　实地导游讲解常用技法 ·················································177

第三节　实地导游讲解的要领 ····················································186

第八章　导游应变技能 ·································································· 190

节　游客个别要求的处理 ··················································· 190

第二节　问题与事故处理 ··························································201

第三节　重大自然灾害的避险方法 ············································· 226

第四节　新型冠状病毒肺炎疫情常态化防控措施 ··························· 229

第九章　导游相关知识 ·································································· 232

节　旅行社知识 ······························································· 232

第二节　旅游饭店知识 ···························································· 243

第三节　旅游景区知识 ···························································· 247

第四节　入出境知识 ······························································· 249

第五节　交通知识 ···································································261

第六节　其他相关知识 ···························································· 273

参考文献 ···················································································· 294

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书籍介绍

《导游业务》（第7版） 本书严格依照文化和旅游部发布的《2022年全国导游资格考试大纲》进行修订，内容涵盖导游服务、导游、团队导游服务规范、散客导游服务规范、导游语言技能、导游带团技能、导游应变技能、导游相关知识等导游工作的方方面面，完整覆盖考试大纲所提到的导游业务基础、服务规范、导游技能、应变处理、相关知识等各个考点，对于新形势下，导游需要掌握的新型冠状病毒肺炎疫情常态化防控措施、研学旅行的安全常识等也进行了重点讲解，并对一些容易出错、过时的信息，如出入境相关知识、相关购票和携带物品的规定等均进行了再次核实与更新。本次修订充分考虑了导游人员的知识需求，内容直击导游考试考点，讲解详尽透彻，同时以二维码形式搭配了立体化学习资料，方便学生抓重点、克难点，真正做到了好学、好记、好考。

• 作者：你的林皇 发布时间：2024-01-09 14:52:26

  像新闻联播版当年明月

• 作者：杨炸炸 发布时间：2012-02-03 11:54:01

  如果菩萨因此惩罚汉人，我恳请菩萨对我网开一面。因为我基本不吃肉！

• 作者：Schumann 发布时间：2023-10-29 16:17:54

  像一个老人，温柔的娓娓向你讲述远在异域那些纯真美好的故事

• 作者：ET 发布时间：2022-03-06 19:07:34

  读的第二本毛泽东的书籍。通过描写历史事件将毛泽东如何成为伟人的过程详细的阐述，非常值得详读和关注。对近代史非常感兴趣，准备继续恶补。

• 作者：海阔天空祝沽笙 发布时间：2016-11-20 05:42:53

  #1908/11/20-2016/11/20 纪念赵家璧先生108周年诞辰# 一本非常翔实的回忆录，赵先生写的绝大多数回忆文章都牵动着整个现代文坛的风云变幻，所有研究那段历史的人都应该仔细读读。

• 作者：艾弗砷 发布时间：2011-07-18 11:29:58

  这套地图册有很明显的时代印记。万恶的阶级斗争啊。

• 谁给改的恶俗名字。。

  作者：milanren 发布时间：2010-07-28 22:35:17

  本书原为《复兴高级中学教科书本国史》，估计是这名字实在是太土了，于是便改了个名字，只是这改得。。不知道的还以为又不知道哪里冒出来的快消读物。

  据说这本应该是作者最通俗的一本通史了，但是：1.300页不到的一部通史，可想内容的提纲性特点；2.本书已经是白话了，但是作者的家底所限，自然还是会时不时带点文言风，像我等文盲一方面把它当白话的教材读，一方面素质又有限，于是就头晕了。

  所以俺认为：这本书作为一本教材，如果配上一个优秀的历史老师，那以这本书为发散点，真可以上它两年精彩的历史课。高素质人才自然不必再读此类高中课本了，文盲型上进分子如果想好好读透，还是手边随时搞几本参考书吧。

• 这是一本多么坑爹的书啊

  作者：colleen 发布时间：2012-07-24 23:14:07

  我什么也不说了，这本书仅供大一及非专业人士观看还可以，以图拼书见得多了，拼的这么“高质量”的还是头一次见，出版商您不觉得浪费纸张么我说？这只能作为一本趣味性读物，讲的东西可以算作多本早期的24格合集吧。