Guerrilla Marketing For Dummies游击营销傻瓜书 在线下载 pdf mobi 2025 epub 电子版

Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you’ll create a cost-effective game plan for getting your customers’ attention and keeping it!

This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You’ll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You’ll find out when it pays to work with the big-gun guerilla-marketing firms and how to launch your own low-cost campaign. Discover how to:

Reach customers wherever they are

Develop a cohesive guerilla-marketing campaign

Capitalize on the hottest trends

Cut through the constant marketing clutter

Make products and brands stand out

Use buzz, viral, grassroots, and experiential marketing

Write a great press release

Create opportunities for partnership and tie-ins

Find budget-friendly ways to go guerilla

Build a powerful online presence

Work with existing contacts, publicists, and the press

You can enter the guerilla jungle and emerge with the lion’s share of the sales! Let Guerilla Marketing For Dummies show you how.

Foreword

Part I: It’s a Jungle out There — Be a Guerrilla

Chapter 1: Entering the Jungle: An Introduction to Guerrilla Marketing

Chapter 2: Scoping Out Your Options

Chapter 3: Guerrillas Plan, Too: Developing Your Marketing Plan

Chapter 4: Thinking Like a Guerrilla

Chapter 5: Bringing in the Big Guns: Guerrilla Marketing Firms

Part II: Marketing at Street Level

Chapter 6: Hitting the Street with Street Teams

Chapter 7: The Spectacular! Publicity Stunts

Chapter 8: Events and Experiences

Part III: Opportunities All around You: Nontraditional Media

Chapter 9: Out in the Fresh Air

Chapter 10: Going Indoors

Chapter 11: Using and Innovating New Media

Part IV: Driving It Home: From the Street to Your Site

Chapter 12: Different Methods to Online Madness

Chapter 13: Creating Your Online Presence

Chapter 14: Getting Social

Part V: If a Tree Falls in the Woods The Power of the Press

Chapter 15: Identifying Your Outlets

Chapter 16: Becoming a One-Person Public Relations Outfit

Chapter 17: Hiring Publicists and Public Relations Peeps

Part VI: You Scratch My Back

Chapter 18: Meeting of the Minds

Chapter 19: Cross-Promotional Partnerships

Chapter 20: Giving Back: Adding a Cause-Related Tie-In

Part VII: The Part of Tens

Chapter 21: Ten Practically Perfect Campaigns

Chapter 22: Ten Reasons We Love Guerrilla Marketing — And Why You Will, Too!

Chapter 23: Ten Obstacles to Avoid When Going Guerrilla

Index

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作者简介：Jonathan Margolis and Patrick Garrigan bring the expertise that they've developed within the michael alan group, a recognized leader in nontraditional marketing. Holding more than 2,000 events annually, the firm works primarily with entertainment and lifestyle brands, specializing in innovative, street-level initiatives across the country.

书籍介绍

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Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re–imagining existing marketing platforms to mastering trailblazing methods, you’ll create a cost–effective game plan for getting your customers’ attention and keeping it! This savvy, hands–on guide explains what guerilla marketing is, who does it, and why. You’ll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non–traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention–grabbing publicity stunts and creating unforgettable events. You’ll find out when it pays to work with the big–gun guerilla–marketing firms and how to launch your own low–cost campaign. Discover how to: Reach customers wherever they are Develop a cohesive guerilla–marketing campaign Capitalize on the hottest trends Cut through the constant marketing clutter Make products and brands stand out Use buzz, viral, grassroots, and experiential marketing Write a great press release Create opportunities for partnership and tie–ins Find budget–friendly ways to go guerilla Build a powerful online presence Work with existing contacts, publicists, and the press You can enter the guerilla jungle and emerge with the lion’s share of the sales! Let Guerilla Marketing For Dummies show you how.

• 作者：凤头憨憨 发布时间：2016-12-15 14:49:09

  学了个词 入港

• 作者：田言不语 发布时间：2023-03-16 20:44:19

  说不尽的沈从文啊！

  哪怕是这些描写冰冷古物的文字，也是饱含了脉脉的温情，正如湘西那些静静流淌的河水，有着原始的善良和纯真。

• 作者：Lavie 发布时间：2016-12-13 10:43:46

  教了一些方法，对线条的认识很深刻。是需要反复翻，反复临摹的一本书。PS，知识是书本上的，还是要自己多练习，才能变成自己的技术。

• 作者：月海游梦 发布时间：2022-11-20 16:46:22

  谁说外行看图就行？扬老师的文字内容多细致描述图片，两相对应读起来轻松也很有趣。静下心来谁看都可以。

• 作者：扭腰客 发布时间：2023-12-18 13:04:42

  女性实在是太伟大，赞美每一位在生育的鬼门关走过的女性

• 作者：弓小箭 发布时间：2014-04-19 21:24:32

  排版真烂。

• 右臂之上

  作者：王云峰 发布时间：2023-07-21 07:51:25

  直立行走，解放了人类的上肢，左膀右臂也成为个体生活的主要支撑。用于保护胳膊的护臂，贯穿了人类的文明史。

  有两件知名的中国古代文物，出土时，都置于尸骨的右臂之上：一是本书提到的二里头遗址出土绿松石龙形器；二是新疆和田尼雅遗址“五星出东方利中国”汉代织锦护臂。

  

  《最早的文明》P151：

  “绿松石龙形器放置于墓主人骨架之上，由肩部至胯骨处。全器由2000余片各种形状的绿松石片组合而成,每片绿松石的大小仅有0.2-0.9 厘米，厚度仅 0.1 厘米左右。绿松石原来应是粘嵌在木、革之类的有机物上，其所依托的有机物已腐朽无存。这件龙形器应是被斜放于墓主人右臂之上，呈拥揽状，一件铜铃置于龙身之上，原应放在墓主人手边或者系于腕上。”

  依这段文字猜测，这件绿松石龙形器应粘嵌在有机物上，覆盖主人的右臂，是件炫丽的臂部装饰，而铜铃位于手腕之处，有手伴的意味。试想，如果把这种图案放到现代模特的胳膊上，将是一个颇有震撼力的创意。

  

  “五星出东方利中国”护臂

  

  文物出土

  “五星出东方利中国”汉代织锦护臂呈圆角长方形，长18.5厘米，宽12.5厘米，经密为2200根/10厘米，纬密240根/10厘米，经向花纹循环7.4厘米，用“五星出东方利中国”织锦为面料，边上用白绢镶边，两个长边上各缝缀有3条长约21厘米、宽1.5厘米的白色绢带，其中3条残断。织有八个篆体汉字：

  “五星出东方利中国”

  。

  两件珍贵文物，均置于右臂之上，其中隐含的身份、吉祥、装饰等意涵不言自明。

  使用右臂的人居绝大多数，右臂也成了重要事物的代词。《战国策·赵策二》：“今楚与秦为昆弟之国,而韩魏称为东藩之臣，齐献鱼盐之地，此断赵之右臂也。”《战国策·燕策三》“轲既取图奉之，发图，图穷而匕首见。因左手把秦王之袖，而右手持匕首揕之。”清代钱彩《说岳全传》中王佐断臂说降陆文龙，自断右臂接近目标。金庸《神雕侠侣》中的杨过，被郭芙误断的，也是右臂。

  看来，右臂之上，承载着深厚的历史以及众多的文物，需要加以特别的注意。

• 浮桥还有一座，现存

  作者：冲鸭 发布时间：2020-06-30 13:28:34

  行走如果能让更多人看见，肯定不是坏事。但那么多消失的风景……

  根据这本书上大部分文章的时间，在中国发展最发达的2010年前后，其实就是古镇改毁最严重的时间。

  成之，毁之……

  过去说黄河浮桥，黄河浮桥。看了百度介绍才知道，是我们南京的邓愈将军建的。建造浮桥时，要在两岸浇铸出重达万斤的四大铁柱，设置巨大木柱45个，120丈长的铁链两根，增加其稳固性。时间呢，一般在冰解后架设，一次动用数百人力，用木船拉索，顺流而下，到了预定位置后，将船上所载的装满大石头的筐子投入河中，稳住船身，把船系在铁链上。再依次将木船系住。

  P38就提供了现存的实例，在——福建浦城观前古村。有船有木板有铁链。这里还有码头有商埠。吊脚楼还有酒店。