BRAND YOU50 (REINVENTING WORK)(ISBN=9780375407727) 在线下载 pdf mobi 2025 epub 电子版

Michael Goldhaber, writing in Wired, said, "If there is

nothing very special about your work, no matter how hard you apply

yourself you won't get noticed and that increasingly means you

won't get paid much either. In times past you could be obscure yet

secure -- now that's much harder."

Again: the white collar job as now configured is doomed. Soon.

("Downsizing" in the nineties will look like small change.) So

what's the trick? There's only one: distinction. Or as we call it,

turning yourself into a brand . . . Brand You.

A brand is nothing more than a sign of distinction. Right? Nike.

Starbucks. Martha Stewart. The point (again): that's not the way

we've thought about white collar workers--ourselves--over the past

century. The "bureaucrat" on the finance staff is de facto

faceless, plugging away, passing papers.

But now, in our view, she is born again, transformed from

bureaucrat to the new star. She works in a professional service

firm and works on projects that she'll be able to brag about years

from now.

I call her/him the New American Professional, CEO of Me Inc. (even

if Me Inc. is currently on someone's payroll) and, of course, of

Brand You.

Step #1 in the model was the organization . . .a department turned

into PSF 1.0. Step #2 is the individual . . .reborn as Brand

You.

In 50 essential points, Tom Peters shows how to be committed to

your craft, choose the right projects, how to improve networking,

why you need to think fun is cool, and why it's important to piss

some people off. He will enable you to turn yourself into an

important and distinctive commodity. In short, he will show you how

to turn yourself into . . . Brand You.

See also the other 50List titles in the Reinventing Work series

by Tom Peters -- The Project50 and The Professional

Service Firm50 -- for additional information on how to make an

impact in the professional world.

暂无相关目录，正在全力查找中！

Tom Peters continues to be in constant demand for lectures and

seminars. In addition to researching and writing his books, he

travels more widely than ever to monitor and observe the business

environment worldwide. The founder of the Tom Peters Group in Palo

Alto, California, he lives mostly on American Airlines, or with his

family on a farm in Vermont or an island off the Massachusetts

coast.

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：BRAND YOU50 (REINVENTING WORK)(ISBN=9780375407727)在线阅读

在线听书地址：BRAND YOU50 (REINVENTING WORK)(ISBN=9780375407727)在线收听

在线购买地址：BRAND YOU50 (REINVENTING WORK)(ISBN=9780375407727)在线购买

暂无原文赏析，正在全力查找中！

媒体评论

Technology is changing almost everything. Management guru Tom

Peters argues it's also going to change the entire landscape of

work. In his set of self-help books for professionals, the

Reinventing Work series, he declares that "90-plus percent of

white-collar jobs will disappear."

Downsizing ain't over, but Peters claims he can help you through

it.

The employment landscape is going to be full of "free agents,"

he says, and if these newly "freed" individuals want to succeed,

they'll need a new approach to their jobs. One way is by

approaching work as a set of projects. Find out what's most

interesting about each project and thrive on that, Peters

advises.

In his latest publishing project, Peters urges readers to forget

about loyalty to a particular company and replace it with a

self-motivated dedication to the work at hand.

The entire book series has the feel of something transcribed

from one of Peters' motivational speeches; his use of bold letters,

ellipses, exclamation points and oversize type is perhaps a better

fit with the lecture circuit than the publishing world.

Knopf plans five books in the Reinventing Work series, but for

now, there are three:

The Brand You, The Project

and

The

Professional Service Firm.

Each of the pocket-size hardbacks starts with a de*ion of

an unemployed, Dilbert-ized landscape, followed by 50 ways to

sidestep such a fate. In

The Brand You,

the list of 50 ideas

includes a chapter titled "'Inc.' Yourself." After a comment on the

concept, Peters launches into The Nub, his plan for making the

affirmations take flight. The idea is to visualize yourself as a

company - with departments, goals, bottom lines, branding. The

chapters close with a Thing to Do section. In this case, it's two

things: adding an "Inc." to your name, and treating every to-do

list like you're preparing for the next quarterly board

meeting.

By turning everyday work into interesting and inspiring

projects, Peters believes workers will become self-motivated,

completed projects will become more innovative and companies will

become less stagnant.

Peters constantly reassures readers that they are worthy of

independence. Anyone can follow the path to success, he encourages,

although he tempers his enthusiasm with comments like, "I'm not

living in dreamland. I know not everyone can be a superstar."

The free-agent concept applies particularly well to the online

industry, where companies must grow quickly to have more than a

slim chance of succeeding. In a free-agent world, workers aren't

disappointed when their company tanks, but instead move on to the

next project. In fact, the rampant job-hopping in the Internet

Economy has been one of the original drivers of the free-agent

workforce. Establishing a reputation, networking and positioning

one's easily digestible brand: That's perfect for the Net.

If you're looking for rose-colored lenses for your job, Peters

has what you need. This self-help series is mostly about making

work fun, which isn't a bad idea, after all.

- Laura Rich

--

From The Industry Standard

书籍介绍

Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder."

Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You.

A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers.

But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now.

I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You.

Step #1 in the model was the organization . . .a department turned into PSF 1.0. Step #2 is the individual . . .reborn as Brand You.

In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You.

See also the other 50List titles in the Reinventing Work series by Tom Peters -- The Project50 and The Professional Service Firm50 -- for additional information on how to make an impact in the professional world.

• 作者：独白 发布时间：2020-10-30 18:30:09

  删减太多

• 作者：爆仔 发布时间：2019-04-04 16:28:09

  已购

• 作者：小七 发布时间：2019-09-15 13:46:26

  这本书介绍了许多中外女子的故事，但很像高中的作文证据,但文章却没有论点

• 作者：宜焉 发布时间：2020-03-31 01:04:44

  如果灵魂有实体，我一定要把我接触的有趣的灵魂们串成手链，戴在手上。

• 作者：欧芹至 发布时间：2021-01-06 20:50:03

  有一种"told you detailed what but didn't tell you detailed how"的感觉.

• 作者：耐心酱 发布时间：2021-01-24 14:00:35

  这种书过时真的太快了。

• 仓央嘉措的仓央嘉措

  作者：小邻 发布时间：2011-04-17 23:16:07

  书是一口气早就读完了的，受书中气氛的感染，总是想静下心来一气呵成写一篇纯净的评论，可是功力所限，拖着拖着就又被俗尘蒙上了心。

  刚拿到书的时候，看封面以为又是众多有关品读仓央嘉措诗歌的书中的一本，谁知一翻开来，就被作者抓住精神，由布达拉宫到理塘一路信马由缰奔驰下来。这是一部讲述仓央嘉措的传奇！这是我迄今为止看到的最有血有肉最亲切的仓央嘉措！这本书没有正史般严谨肃穆，但是却将历史时代背景交代的端庄隽永，娓娓道来。这本书也没有野史秘闻的猎奇窥探，只有感同身受，细腻丰满的人物描写。可以这样说，这本书既从容的交代了庞大复杂的历史背景，又深入的刻画了人物复杂的心灵。从另一方面讲，这也的确仍是一本品读仓央嘉措诗歌的书，只不过作者是用仓央嘉措的一生来品读的。

  还记得几年前在火车上，不知道怎么提起来的，我急忙打开我的博客，给某兄轻声有感情朗读我保存下来的几首仓央嘉措的诗歌。现在知道了，那些都不是仓央嘉措本人的作品。这期间经历过一个辨伪的过程，但是我已经释然了。且先不说时间地域语言的隔阂，就说我们自己在今时当代能看清楚看明白的事情能有几件呢，所以对仓央嘉措本人的苦苦考据我认为是没有意义的。我不敢说这本书里描写的故事有多真实，但是我感受到了另一种真实，是由仓央嘉措传递过来的，作者在行里间跳跃着的激情，活力，青春，热情和纯洁。我姑妄把这称作仓央嘉措，他不是指仓央嘉措这个人，而是这个人所具有的某种特质和精神。所以我们可以开心的大叫仓央嘉措，他可以是这本书里的主人公，是书中作者代拟的那些美好的小诗，是那些曾经被认为是仓央嘉措作品而实际上不是的诗歌。

  不论何时，当我们仰望雪域之巅，圣洁涤荡心灵，青春重回躯体，悲悯萦绕左右，多情洒向世间。这就是仓央嘉措的仓央嘉措。

• 那年，烟花，少年时

  作者：文小妖 发布时间：2017-10-27 23:55:10

  

  《少年们想从侧面看烟花》

  图、文/文小妖

  提起岩井俊二，很多人都会想起那部经典的电影及原著小说《情书》。不管是镜头下的表达，还是文字里的讲述，岩井俊二似乎在两者间转换自如，在我眼里，他不仅是一位优秀的导演，也是一位特立独行的作家。

  《少年们想从侧面看烟花》是岩井俊二导演的电影《烟花》的原著小说。早年前看过这部电影，已忘记了情节，当时的感触已记不起。然而，从文字上来重温当年的景象，竟也读出许多不一样的滋味。

  故事围绕着典道、纯一、稔、和弘、祐介几个少年和少女夏荠之间展开。岩井俊二从中截取了一个节点来写，烟花大会前与后的这个时间段。几个少年对“烟花究竟是圆的还是扁的”这么奇怪的问题而争论不止，他们约定在烟花大会上一探究竟，可是，待到烟花大会结束后，几个少年的友谊似乎也随着烟花转瞬即逝一样，消失了。在他们身上究竟发生了什么？岩井俊二巧妙布局，带领着读者在文字中抽丝剥茧，寻找答案。

  烟花，美好而短暂，一瞬的绽放犹如花一样。少年们想在这昙花一现的美丽事物上寻找一种可以填补好奇心的答案。可是，烟花使他们聚拢，也使他们离散。约好一起看烟花大会的，却因中途出现的各种事情导致这个约定落空，也让他们曾经步调一致的友谊轨迹发生了改变。而这改变是在所难免的，

  因为成长的路上，他们的纯真不断被社会、学校和家庭里的各种复杂情愫裹挟，他们开始慢慢地自觉，或被迫地接受这世上的许多美好或不美好，而这个过程是带着一定的痛感的。

  诚如，典道和祐介在夏荠的身上体会了到朦胧的男女之情；成熟稳重的祐介带着被烟花不小心灼伤了眼睛的稔去自家医院时的情景；单纯可爱的和弘与暴脾气的纯一在去往看烟花的路上发生的一系列的小摩擦等情节无不彰显出成长中的那些小痛点，这些都是少年们成长的证明。

  其实，在我看来，少女夏荠何尝不是少年典道和祐介生命轨迹里的另一朵烟花，这朵烟花代表着“初恋”。夏荠的出现，无疑给两位少年的生活带来了一丝色彩，她极具个性，说话做事有种看似漫不经心的独特，家庭背景带给她的伤害让她有着过早的成熟。也许正是这份成熟，让两个懵懂无知的少年开始对男女之情有了无限地向往，这也预示着他们的人生又将翻开新的一页。

  最终，夏荠的转学就像烟花消散在夜空一般，轻轻浅浅的在两个少年的心中留下了不可磨灭的痕迹和遗憾。然而，

  他们每个人的成长并不会随着某一个人的消失或离去而止步，犹如小说中最后写到的一样，“烟花静悄悄地消失在黑夜里，漫天的星星又重新闪耀在夜空中”。

  看完小说，心里有几丝怅怅然，不由回想起已渐渐在记忆里模糊的少年时光，回想起最初的那份纯真的悸动。其实，《少年们想从侧面看烟花》何尝不是岩井俊二借着少年们经历的那场烟火来怀念曾经的自己呢？

  每个人都会长大，每一个阶段的成长只有一次，而逝去的那些动人的，无可取代的时光就像烟花最绚丽的一瞬，而那一瞬总是用来怀念的……

  那年，烟花，少年时，再已不复！