Harvard Business Review on Brand Management ("Harvard Business Review" Paperback)品牌管理 在线下载 pdf mobi 2025 epub 电子版

Leading minds and landmark ideas in an easily accessible format from the preeminent thinkers whose work has defined an entire field to the rising stars and who will redefine the way we think about business, "The Harvard Business Review Paperback Series" delivers the fundamental information today's professionals need to stay competitive in a fast-moving world. With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. "Harvard Business Review on Brand Management" provides the latest strategies for maximizing the value of your brands and products. It is a "Harvard Business Review" paperback.

Building Brands without Mass Media

Brands versus Private Labels: Fighting to Win

How Do You Grow a Premium Brand?

Should You Take Your Brand to Where the Action Is?

Extend Profits, Not Product Lines

The Logic of Product-Line Extensions

Can This Brand Be Saved?

Your Brand's Best Strategy

About the Contributors

Index

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Book Description

Leading Minds and Landmark Ideas In An Easily Accessible Format

From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, The Harvard Business Review Paperback Series delivers the fundamental information today's professionals need to stay competitive in a fast-moving world.

With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. Harvard Business Review on Brand Management provides the latest strategies for maximizing the value of your brands and products. A Harvard Business Review Paperback.

Download Description

With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. This helpful volume provides the latest strategies for maximizing the value of your brands and products. Articles include: "Building Brands Without Mass Media" by Erich Joachimsthaler and David A. Aaker, "Brands vs. Private Labels: Fighting to Win" by John A. Quelch and David Harding, "How Do You Grow a Premium Brand?" by Regina Fazio Maruca, "Should You Take Your Brand to Where the Action Is?" by David A. Aaker, "Extend Profits, Not Product Lines" by John A. Quelch and David Kenny, "The Logic of Product-Line Extensions" Perspectives from the Editors, "Can This Brand Be Saved," by Regina Fazio Maruca, "Your Brand's Best Strategy" by Vijay Vishwanath and Jonathan Mark. The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.

About HBR

Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management consultants. It has been the frequent publishing home for well known scholars and management thinkers, among them Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, Gary Hamel, C.K. Prahalad, Robert S. Kaplan, and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, a German edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed.

Book Dimension

length: (cm)20.8 　　　 　　　　　 　　　　　 width:(cm)13.9

• 作者：烟水六朝 发布时间：2023-09-12 19:13:05

  名为罗贯中编著，但与同署罗著的三国演义和平妖传差别较大，前者雅致，后者朴拙，本书则介于二者之间，我更倾向于认为是托名所作

• 作者：纯洁的渣叔 发布时间：2014-11-30 16:58:01

  山西博物院.土木华章展绝佳配套读物，内容详实，配图恰当，同时科普不少古建知识。对于山西古建，读后再次为之神往！！

• 作者：爱桐 发布时间：2016-12-26 10:02:16

  赶时髦给小娃买的，在众多绘本图画书里，这套真心没有撩人的点啊

• 作者：蹊 发布时间：2020-05-11 22:23:51

  虽然是很好的书，但是我真的一点都不能理解为什么卖一千多

• 作者：波普蜥蜴 发布时间：2018-10-01 20:16:11

  感叹于惊异于每一个历史时刻的碰撞。内容翔实，现代主义风格至今影响至日常甚至是我们难以察觉的琐碎。

• 作者：笨鸟堂 发布时间：2015-05-16 13:39:00

  周礼 春风礼仪 礼仪培训

• 在可亲近处，有值得亲近的人和物

  作者：泐子 发布时间：2013-10-19 22:49:12

  在可亲近处，有值得亲近的人和物

  ——读汪曾祺《人间草木》

      最早知道汪曾祺，是一位稍长一点的朋友给我的推荐，印象中说他的文字是平实亲切有生活滋味儿的。而我呢，在十几二十岁交接的时候，总盼望着被什么醍醐灌顶，一语惊醒。一心想看更壮烈的、跌宕的、发人深省的经典大部头，所以对这样一位被以平实称道的作家，并不上心。再后来知道汪曾祺，是偶然间看到一段长微博，好像是有人怀念他，贴了他的文章，转述了他的表达，里面有一句，意思大概是说“在伟大和有趣之间，我更愿意自己是一个有趣的作家，写点有趣的东西。”看到这儿，心里觉得这个老头儿挺可爱，早几年前对他的泥点般的记忆又敷上一层薄薄的露水，变得新鲜起来。心想：有空得读读汪曾祺。

     看了人间草木数篇。里头，他写院子、写花卉、写昆明的雨天，写枸杞子写葡萄写北京人遛鸟，不疾不徐地。像是一位在山间闲庭信步的老农，把昨晚上赶路的马车不小心抖露出的零碎细软一一拾起来那样。院子里的杂草、野花，雨后冒出来的菌菇，路边姑娘叫卖的栀子花……这些都是最平常的事物，是今天的我们不太会去停下来关心的事物。大多数时候，我们更向往“深刻”，借由“深刻”带来成长的满足。“平凡”、“平常”，这是我们有意去避讳的字眼。

      人们在很年青的时候，皮肤是光滑的，但心是皱巴巴的，拧起来的，今天我们会说一个词——“纠结”。而在日后的时间里，每颗皱巴巴的年轻的心，都会花很长的时间来将它捋平。在汪曾祺的文字里，看不到“拧起来”、“纠起来”的纹理。字里行间，从容服帖沿着感观所及，缓缓延伸。枝叶、昆虫、泥土、小路……那样贴近生活，几乎是一种优雅的匍匐。技巧就是最纯粹与朴素的观察。而难能可贵的，是从来不企图去进行刻意的升华。

      在我看来，他是真正会生活的人。这个“会”，包括“懂”，也包括“爱”。看到有一个情节：住在昆明时，房东家种了很多缅桂花，会拿到街面上去卖，也许是怕房客乱摘了她的花，房东便主动摘了缅桂花送给房客们。汪曾祺写“带着雨珠的缅桂花使我的心软软的，不是怀人，不是思乡。”

      不是怀人，不是思乡。最纯粹的，最难得。似乎在说，动人心扉的生命体验，并不一定在千里之外，在难及之地。

      收一口气，回归正题。正题是生活。不论是这篇文章，还是有感有知的这一辈子。学会生活也许是我们为人百年最大的考题，没有问号的考题，可以被称作伪命题的考题。我作为一名广告文案，在编织意境描画愿景的时候，始终按捺着一份狐疑——最害怕写文案这件事会变成“一群不会生活的人在教育别人该怎样生活”的尴尬故事。

  周末读汪曾祺，这狐疑有幸少了一厘。

• 看了目录后的感觉

  作者：文盲 发布时间：2009-09-20 11:26:56

  看了一下目录似乎应该叫《历代诗经注本大全》，作“版本大全”名实有些不符（当然，作者也考虑到了些版本的问题，比如朱子《集传》的版本很多），如果从“辨章学术，考镜源流”的问题来看，那么唐前抄本，宋时刻本，朝鲜、日本刻本，单疏、单注、合刻等版本都应该影印出版