Presenting to Win口才制胜:讲故事的艺术 在线下载 pdf mobi 2025 epub 电子版

30 million presentations will be given today. Millions will fail. Millions more will be received with yawns.

A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly ... discover common ground ... and, together, decide to act!Presenting to Win: Persuade Your Audience Every Time is about getting those "A-ha!" moments, and the extraordinary success that follows from them.

Jerry Weissman shows you how to transform your presentations from dry recitals of facts into compelling stories with a laser-sharp focus on what matters most: what's in it for the audience.These techniques have proven themselves with billions of dollars on the line. Thousands of Weissman's elite clients have already mastered them. Now it's your turn!

* Techniques proven in hundreds of IPO road shows How you can convince even the world's toughest audiences * What you must do to tell your story Focus before flow: Identifying your real goals and message * The power of the WIIFY: What's In It For You Staying focused on what your audience really cares about * Capture your audience in 90 seconds ... and never let go! Opening gambits and compelling linkages * The practical mechanics of effective presentations Making the most of bullets, graphics, charts, and special effects * From brainstorming through delivery Crafting the Power Presentation, one step at a time

Become one of the world's most persuasive presenters ... right now!

Beyond the bullet point: presentations that connect!

Bring your message to life: using proven storytelling techniques

Show your audiences what really is in it for them

Use graphics to support your story, not bury it

Keep your presentations fresh, no matter how often you 　　deliver it

Learn by example: case studies from the world's leading companies

Suddenly, in a flash, the lights go on in their heads. Aha! They smile. They nod. They get it. They're yours. You've persuaded them. All your presentations should be filled with moments like these, and with Presenting to Win: Persuade Your Audience Every Time, they will be.

You'll master the same step-by-step techniques Jerry Weissman uses to coach business people preparing for the most mission-critical presentations of their careers before the world's toughest audiences.

It's time to learn how to make your presentations unforgettable-and irresistible.

Preface: What's Past Is Prologue

Introduction: The Wizard of Aaaahs

　The Mission-Critical Presentation·The Art of

　Telling Your Story·A New Approach to

　Presentations·The Psychological Sell

　Company Examples: Cisco Systems·Microsoft

Chapter One: You and Your Audience

　The Problem with Presentations·The Power

　Presentation·Persuasion: Getting from Point A

　to Point B·Audience Advocacy·Getting Aha/s

　Company Examples: Network Appliance·

　Luminous Networks

Chapter Two: The Power of the WIIFY

What's In It For You?·WIIFY Triggers·The

Danger of the Wrong "You"

　Company Examples: Brooktree·Netflix·

　Luminous Networks

Chapter Three: Getting Creative:The Expansive Art of Brainstorming

The Data Dump·Managing the Brainstorm: The

Framework Form·Brainstorming: Doing the

Data Dump Productively·Focus before Flow

Company Example: Adobe Systems

Chapter Four: Finding Your Flow

The 16 Flow Structures·Which Flow Structure

to Choose?·Guidelines for Selecting a Flow

Structure·The Value of Flow Structures·The

Four Critical Questions

Company Examples: Intel·Cisco Systems·

BioSurface Technology·Tanox·Cyrix·Compaq

Computer·ONI Systems·Epimmune

Chapter Five: Capturing Your Audience Immediately

Seven Classic Opening Gambits·Compound

Opening Gambits·Linking to Point B·Tell 'em

What You're Gonna Tell 'em·90 Seconds to

Launch·Winning Over the Toughest Crowd

Company Examples: Intuit Software·DigitalThink

·Mercer Management Consulting·Cisco Sytems·

　Yahoo!·Macromedia·Argus Insurance ·

　TheraTech·Microsoft·Network Appliance·

　Cyrix·ONI Systems·Laurel Elementary School

Chapter Six:Communicating Visually

Chapter Seven:Making the Text Talk

Chapter Eight:Making the Numbers Sing

Chapter Nine:Using Graphics to Help Your Story Flow

Chapter Ten:Bringing Your Story to Life

Chapter Eleven:Customizing Your Presentation

Chapter Twelve:Pitching in the Majors

Appendix A:Tools of the Trade

Appendix B:Presentation Checklist

Acknowledgments

Index

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在演讲中面临棘手的问题时，要澄清问题、避免消极言论、负起责任，并以积极的口吻结束应答。

人们对于数据和事实有一种崇拜，认为这是权威的必然表现。但是只是事实的堆砌却不能够和最终的记忆画上等号。把影响听众的首要目标调整为记住框架，而他们会自己设法去连接事实。

演讲者经常会犯的一个错误就是，自认为听众一定会很快明白我的产品、观点对他来讲意味着什么。但可惜的是，很多情况下，听众都是懒的，他们不愿意再往前走一步，即使你认为“这不是明摆着的嘛”

从最后的部分开始准备你的演讲内容，并在一开始就牢牢吸引住你的听众。

你必须回答所有问题

编辑推荐

作者简介：

JERRY WEISSMAN,the world's number one corporate presentations coach,is known worldwide for his confidential sessions.Weissman's private client list reads like a who's who of the world's best companies,including the top brass at Yahoo!Compaq,Intel ,intuit,Cisco Systems,Microsoft,and many others.

Weissman's techniques have helped nearly 400 client firms hone persuasive IPO road-show presentations that have raised hundres of billions of dollars in the stock market,and have helped another 400 public and pre-public firms develop and deliver crucial business presentations.

书籍介绍

• 作者：Bill 发布时间：2009-06-18 21:50:00

  工具箱？

• 作者：无际荒原 发布时间：2018-07-03 21:49:02

  这本算是目前读过的斯卡德系列中最喜欢的了。水准与《八百万种死法》不相上下，甚至还要好，一股浓浓的真探风，由一起抢劫奸杀案又引发了另一件恐怖的录像带变态杀人案，斯卡德层层剥茧、步步紧逼，仿若Rust cole，为了内心的底线不顾一切追查真相，马修够帅。最后读的我热血沸腾，一直期待的也果真来了：两案合并斯卡德联手米克·巴卢以暴制暴、非法制裁对阵录像带变态狂夫妇，真过瘾啊！简直就跟当时看真探大结局时一个样。

• 作者：这么近，那么远 发布时间：2018-12-04 17:30:06

  可以。

• 作者：翁小样 发布时间：2012-08-26 11:54:42

  陕西南街道图书馆 生理大楼看完 http://book.douban.com/review/5560957/

• 作者：皓天眩光 发布时间：2020-01-21 23:01:19

  讲的是清朝时期的闯关东故事。比第二部强，不如第一部。

• 作者：Vamei 发布时间：2014-02-03 06:53:54

  把自己放低，高姿态。怀民以静，任贤，纳谏，守法。

• 一举两得的收获

  作者：云起半山 发布时间：2012-05-31 19:09:40

• 演讲需要方法

  作者：john 发布时间：2005-09-25 16:15:51

  如刘润所说，知识难学，技能更难学。前者的衡量，是知道或不知道；后者，却有熟练程度的差别。庖丁解牛，三年之后，目不见全牛；十多年方游刃有余。熟能生巧，技能的培养，如果仅仅掌握方法，少有实践，难有突破。

  纵是如此，技能的高低，亦依赖于方法。庖丁曰：“良疱岁更刀，割也；族疱月更刀，折也。今臣之刀十九年矣，所解数干牛矣，而刀刃若新发于硎。彼节者有间，而刀刃者无厚；以无厚入有间，恢恢乎其于游刃必有余地矣。”。割、折、以无厚入有间，方法各异，而解牛之技，高低不同。

  演讲是一门技能，而《说服》，其骨架则是关于演讲的方法。而让这本书变得丰满和与众不同的，则是作者的丰富经验和实际案例。作者杰瑞・魏斯曼，著名的商务沟通大师，其客户包括像雅虎、康柏、英特尔、Intuit、思科、微软等众多最具知名度的公司。作者的资历，是对本书质量的一大保障。

  演讲水平的提高，需要不断的练习，不可能立竿见影。然而阅读此书，依然有迅速的收获——发现以前演讲的诸多毛病。按照作者中的说法，绝大多数演讲都成了“五宗罪”的牺牲品：

  ---缺乏清楚的要点

  ---没有说出听众的利益所在

  ---缺少一个清楚、流畅的叙述结构

  ---太过于细节化

  ---太过于冗长

  本书的大部分，就是围绕这些问题的解决之道，有方法也有案例，实践性很强。如果有人也觉得自己的演讲存在上述问题，推荐阅读此书，当然还有实践。

  源自

  http://blog.run2me.com/johnxu/archive/2005/09/25/10739.aspx