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Praise for Marketing in the Public Sector "Professionally, as an academic turned politician, this book--if published a few years earlier--would have made my life much simpler. This book lays out, in detail with concrete examples, how to conduct a grand plan for change. Particularly impressive is the application of different marketing principles along each step of the transition process toward establishing an efficient service-oriented governmental agency." Somkid Jatusripitak, Ph.D., Deputy Prime Minister and Minister of Commerce, Royal Thai Government "This book is filled with insights for people who want to communicate effectively about government programs, but it should also be on the bookshelf of any government manager who needs to think creatively about how to improve customer service. Every page contains information and ideas that public-sector leaders can, and should, put in their management tool kits." Christine O. Gregoire, Governor, Washington State "Increasingly, public sector managers have been challenged to 'do more with less.' Marketing in the Public Sector demonstrates that marketing is not simply another line-item expense, but rather a set of tools that help public servants allocate resources more effectively and efficiently. The book is chock-full of real-world stories of creative marketers working within diverse organizations, all of whom have come to understand that marketing is not simply advertising or persuasion, but rather a mindset." E. Marla Felcher, Ph.D., Adjunct Lecturer in Public Policy, John F. Kennedy School of Government, Harvard University "Kotler and Lee are teaching governments to motivate by invitation rather than intimidation. Instead of complaint and reaction, they work to create a culture of contagious cooperation that can replace rulemaking with social consensus. This is a practical manual for un-clogging hearing rooms, cooling tempers, and putting government back on the side of the people who pay for it." Dave Ross, CBS News Commentator "Marketing in the Public Sector provides an excellent planning framework for public sector officers engaged in all levels of marketing and communications. Showcasing real-world examples, it successfully demonstrates the marriage of commercial marketing concepts into public sector practice." Dr. K Vijaya, Director, Corporate Marketing & Communications, Health Promotion Board, Singapore "Public sector organizations are now faced with an urgent need to stand out from the crowd in order to successfully compete for funding, talent, and influence. Philip Kotler and Nancy Lee have written a unique, practical, and timely book containing comprehensive guidelines and cases that those involved in the marketing of public sector organizations will find absorbing and most useful." Paul Temporal, Group Managing Director, Temporal Brand Consulting, Author of Public Sector Branding in Asia "Every day, professionals in the public sector deliver thousands of programs and services in increasingly demanding environments. This book is a 'must read' and a standard reference for every public servant engaged in public sector marketing and communications. Congratulations to Kotler and Lee for creating a book that is both educational and practical." Jim Mintz, Director, Centre of Excellence for Public Sector Marketing *Use time-tested marketing principles to increase citizen participation, compliance, and support *Leverage proven "4Ps" marketing tactics: optimize product, price, place, and promotion *Segment your markets, reach your clients where they are--and satisfy them *Influence positive behavior: 12 social marketing principles that work Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types--from around the world--so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You'll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors--even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the "high-tech, high-touch" agency of the future--and deliver more value for every penny you spend.

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在线阅读本书

Praise for Marketing in the Public Sector "Professionally, as an academic turned politician, this book--if published a few years earlier--would have made my life much simpler. This book lays out, in detail with concrete examples, how to conduct a grand plan for change. Particularly impressive is the application of different marketing principles along each step of the transition process toward establishing an efficient service-oriented governmental agency." Somkid Jatusripitak, Ph.D., Deputy Prime Minister and Minister of Commerce, Royal Thai Government "This book is filled with insights for people who want to communicate effectively about government programs, but it should also be on the bookshelf of any government manager who needs to think creatively about how to improve customer service. Every page contains information and ideas that public-sector leaders can, and should, put in their management tool kits." Christine O. Gregoire, Governor, Washington State "Increasingly, public sector managers have been challenged to 'do more with less.' Marketing in the Public Sector demonstrates that marketing is not simply another line-item expense, but rather a set of tools that help public servants allocate resources more effectively and efficiently. The book is chock-full of real-world stories of creative marketers working within diverse organizations, all of whom have come to understand that marketing is not simply advertising or persuasion, but rather a mindset." E. Marla Felcher, Ph.D., Adjunct Lecturer in Public Policy, John F. Kennedy School of Government, Harvard University "Kotler and Lee are teaching governments to motivate by invitation rather than intimidation. Instead of complaint and reaction, they work to create a culture of contagious cooperation that can replace rulemaking with social consensus. This is a practical manual for un-clogging hearing rooms, cooling tempers, and putting government back on the side of the people who pay for it." Dave Ross, CBS News Commentator "Marketing in the Public Sector provides an excellent planning framework for public sector officers engaged in all levels of marketing and communications. Showcasing real-world examples, it successfully demonstrates the marriage of commercial marketing concepts into public sector practice." Dr. K Vijaya, Director, Corporate Marketing & Communications, Health Promotion Board, Singapore "Public sector organizations are now faced with an urgent need to stand out from the crowd in order to successfully compete for funding, talent, and influence. Philip Kotler and Nancy Lee have written a unique, practical, and timely book containing comprehensive guidelines and cases that those involved in the marketing of public sector organizations will find absorbing and most useful." Paul Temporal, Group Managing Director, Temporal Brand Consulting, Author of Public Sector Branding in Asia "Every day, professionals in the public sector deliver thousands of programs and services in increasingly demanding environments. This book is a 'must read' and a standard reference for every public servant engaged in public sector marketing and communications. Congratulations to Kotler and Lee for creating a book that is both educational and practical." Jim Mintz, Director, Centre of Excellence for Public Sector Marketing *Use time-tested marketing principles to increase citizen participation, compliance, and support *Leverage proven "4Ps" marketing tactics: optimize product, price, place, and promotion *Segment your markets, reach your clients where they are--and satisfy them *Influence positive behavior: 12 social marketing principles that work Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types--from around the world--so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You'll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors--even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the "high-tech, high-touch" agency of the future--and deliver more value for every penny you spend.

• 作者：Abramtsevo 发布时间：2018-04-20 19:24:03

  美丽中国系列。

• 作者：后浪 发布时间：2020-12-23 17:18:32

  加拿大知名心理学家丹尼尔·列维廷，在乐坛纵横四十余年之后撰写成书，从神经科学和认知心理学的角度带着我们来了解音乐如何作用于我们的大脑，影响我们的行为。但是也千万不要被这两个角度吓到，作者通过自己的亲身经历和广泛的音乐实例，用平实易懂的语言将这些看似深奥的知识娓娓道来。另外书里提到的歌都很好听，还有歌单可以一边听一边看~

• 作者： 发布时间：2021-04-10 12:39:49

  翻译真的有点点机翻的感觉……两个星期还是没读完，还差1/4

• 作者：帽帽猫 发布时间：2019-07-02 15:07:13

  也算挺新奇，随意翻翻就好，灵不灵的自由心证吧

• 作者：小米=qdmimi 发布时间：2014-07-23 00:53:00

  倒是不算贵

• 作者：momo 发布时间：2022-02-13 09:35:06

  导览式读物，有效内容大概和牙医诊所的小册子差不多。

• 读的第一本希腊罗马神话

  作者：秋天的夏日葵 发布时间：2009-11-09 00:00:02

  总体感觉还行，就是希腊神话和罗马神话的名字总是容易混淆，读了之后确实佩服古人的想象力，虽然有的故事比较不靠谱。不过还是非常引人入胜的。

• 在性与爱之间挣扎

  作者：瘦竹 发布时间：2008-02-27 02:21:16

  在人类的历史人总有一些女人让人难忘，千百年之后，人们依然会记得她们，比如莎乐美，据说她“为尼采所深爱，受弗洛伊德赏识，与里尔克同居同游。”。能让三位大师级的人物为其挣扎，可见莎乐美的魅力。

  不过在这里我不想回顾莎乐美那些让大师们神魂颠倒的历史，而只想说说她指出的人类的一种永恒的挣扎，那就是人在性与爱之间的挣扎，我们先来看看莎乐美的观点：

  “如果说性欲是一件完美的礼物，其间没有任何内心的矛盾，那么上帝只把这样的一件礼物送给了动物。人会在爱与不爱之间感到紧张，而动物只会感知到那种性欲发作的生理规律，动物的性欲表达是热烈、自由、自然而然的，只有我们人类才会有不贞的观念。”

  但莎乐美忘了一个事实，人类也是从普通动物进化来的，人类在成为人类之前，甚至之后的很长的一段时间之内，他们过的生活其实就是动物那样的生活。

  我想莎乐美是提出了这样一个问题：如果你不会受到任何现实的惩罚，不会受到道德的遣责，不会伤害到任何人，不会在良心上感到不安，你会尽可能多的和你喜欢的异性发生亲密接触吗？对于这个问题，我想只有不诚实的人和心灵无比纯洁的人才会坚决地说不。

  既然大多数人对以上问题作出的回答是YES，那么人在性与爱之间的挣扎由此产生，大多数人都会向往一种热烈、自由、自然而然的性，但同时又希望爱的永恒，无拘无束的性能带给人们肉体上的快乐，但如果自己所爱的人也同样无拘无束，你如果还在乎她（他）就会受的深深的伤害，但一切都有例外。

  《生命中不能承受之轻》中托马斯和萨宾娜的关系，可以说最接近于莎尔美所说的那种“热烈、自由、自然而然”的“动物关系”，他们两个在爱与性的价值观念和认识水平上可说到达到了空前的一致，他们两个都不相信爱的永恒，或者他们并不在乎这个问题，所以说他们也不再希望爱的永恒，在一起时大家快快乐乐的，不在一起时你爱干吗干吗去，就象木子美小姐所说的：“你在我眼前时，我会是一束璀璨的烟花，只开放到你从我眼前消失。”

  如果说托马斯在萨宾娜那里感觉到的是“轻”，那他从特丽莎那里感觉到的就是“重”，如果他从萨宾娜那里感觉到的是一种自由，那就特丽莎那里感觉到的就是一种不自由，如果萨宾娜会对说：你即使爱我，也不必为我放弃什么，那么特丽莎就会对他说：你既然爱我，你就得有所放弃。事实上，托马斯确实也为了特丽莎放弃了几乎一切，谁让她是托马斯的“诗化记忆”呢？

  特丽莎说：“人与狗之间的爱是牧歌一样的。这是一种没有冲突，没有撕心裂肺的场面，没有变故的爱。”事实上，她所设想的爱，在男人和女人之间几乎是不存在的，所以她只能在性与爱之间挣扎。

  我再以木子美作为本文的结束。木子美在和那些男人们疯狂的同时，没忘了给自己找一条理由，那就是因为她以前受过无数次男人的伤害，所以她现在疯狂也是无可厚非的，她为什么不敢说，我根本不需要理由，或者我需要理由，那就是性本身就给我带来了快乐，我不需要别的理由，如果那样，她就真的是走出了性与爱的挣扎。