微趋势Microtrends 在线下载 pdf mobi 2025 epub 电子版

"The ideas in his book will help you see the world in a new way." -Bill Clinton

"Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends ."

-Bill Gates

In 1982, readers discovered Megatrends .

In 2000, The Tipping Point entered the lexicon.

Now, in Microtrends , one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.

Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement.

Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among them:

People are retiring but continuing to work.

Teens are turning to knitting.

Geeks are becoming the most sociable people around.

Women are driving technology.

Dads are older than ever and spending more time with their kids than in the past. You have to look at and interpret data to know what's going on, and that conventional wisdom is almost always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper.

Penn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today's world, small groups can have the biggest impact.

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书籍介绍

"The ideas in his book will help you see the world in a new way." -Bill Clinton

"Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends ."

-Bill Gates

In 1982, readers discovered Megatrends .

In 2000, The Tipping Point entered the lexicon.

Now, in Microtrends , one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.

Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement.

Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among them:

People are retiring but continuing to work.

Teens are turning to knitting.

Geeks are becoming the most sociable people around.

Women are driving technology.

Dads are older than ever and spending more time with their kids than in the past. You have to look at and interpret data to know what's going on, and that conventional wisdom is almost always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper.

Penn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today's world, small groups can have the biggest impact.

• 作者：自有我在 发布时间：2023-10-26 19:53:56

  当我们审视深时，审视我们地质层面变化的时候，我们能够看到人类所处的时代在地球历史上极为短暂，而人类的能力看似有着无限的可能，但在历史的长河之中，也并非独有。曾经占领着地球重要地位的恐龙都已经灭绝，那人类是否也要对于我们生活的地球有着敬畏之心呢？从深邃时空之中探索的宇宙奥秘必然给我们展开一个认识现代世界的崭新视角，让我们敬畏自然，敬畏深时。

• 作者：任苗 发布时间：2020-01-25 23:59:52

  三个视角（前瞻、内部、交叉）对于战略定位比较有启发

• 作者：青鱼 发布时间：2018-08-05 20:35:04

  一般般，没啥特点，就是翻成了白话文，错误太多，不明白评价这么高

• 作者：攸宁陶陶 发布时间：2009-11-05 09:54:27

  孩子们的眼睛看到他们相信的；成人的眼睛相信他们看到的。我要留着一双孩子的眼睛，永远看的到生活中的美好！

• 作者：夜的蘑菇 发布时间：2020-03-26 19:41:13

  能把小学生日记写的如此欢乐又有画面感的，樱桃子是第一人，在日复一日的平淡生活里发现搞笑的瞬间，是每天一本读完后的启示，这样的流水帐只要出版社肯续约，樱桃子大概会一直一直写下去，全家总动员式的出现在每一个搞笑的篇章里，人生总归于平淡，认真笑过就不会暗淡。

• 作者：441522703 发布时间：2013-04-10 09:57:32

  以美丽的三江并流地的实际案例为论据，揭示当前中国经济发展的痼疾

• 比如，走路

  作者：2cents 发布时间：2008-03-05 00:38:42

  邯郸学步:源自于《庄子.秋水》,燕国寿陵的一个少年慕名来赵国都城学习邯郸人民优美的走路姿势。 结果不仅没学会邯郸人的不法,反而忘记了以前的走法。

  在传统中国教育下成长的少男少女，丢到了美国。 东西方价值判断的落差一直在这本书里。 东方的没有建立，西方的却不能成为ture beliver.

  生活的平实展开，坚硬而有热量， 可是女孩们总是在恍惚，到底是和男人在做爱，还是和套套在做爱。

  得到了很多，失去了很多。

  记得了很多，忘记了很多。

  比如，爱。

• 热力学教材中比较经典比较不错的教材了

  作者：小愛V佳兒 发布时间：2010-11-16 12:02:50

  我真的还是蛮不喜欢这门课的，因为实在是有点点难度，相比起来有时我更怀念看化学教材中讲相关的东西。不过作为这门课的标准教材，这本书也是中规中矩。当中少数的错误，也只能仁者见仁，智者见智了。