卧底经济学家The Undercover Economist:Exposing Why the.. 在线下载 pdf mobi 2025 epub 电子版

　　“A playful guide to the economics of everyday life，and as such……something of an elder sibling to Steven Levitt’s wild child，the hugely successful Freakonomics。”

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　——The Economist

“The ECONOMY ISN’A BUNCH OF RATHER BULL STATISTICS WITHnames like GDP （gross domestic product），” notes Tim Harford，columnist and regular guest on NPR’s Marketplace， “economics is about who gets what and why。” In this acclaimed and riveting book–part exposé， part user’s manual–the astute and entertaining columnist from the Financial Times demystifies the ways in which money works in the world。 From why the coffee in your cup costs so much to why efficiency is not necessarily the answer to ensuring a fair society， from improving health care to curing crosstown traffic－all the dirty little secrets of dollars and cents are delightfully revealed by The Undercover Economist。

“A tour de force ……If you need to be convinced of the everrelevant and fascinating nature of economics，read this insightful and witty book。”——Jagdish Bhagwati， author of In Defense of Globalization

“This is a book to savor。”——The New York Times

“Harford writes like a dream。From his book I found out why there’s a Starbucks on every corner [and] how not to get duped in an auction。 Reading The Undercover Economist is like spending an ordinary day wearing X-ray goggles。”

　　　　——David Bodanis， author of Electric Universe

“Much wit and wisdom。”

　　　　　　　　　　　　　　　　　　　　　　　　　　　——The Houston Chronicle

Introduction ix

ONE

Who Pays for Your Coffee?

TWO

What Supermarkets Don’t Want you to Know

THREE

Perfect Markets and the “World of Truth”

FOUR

Crosstown Traffic

FIVE

The Inside Story

SIX

Rational Insanity

SEVEN

The Men Who Knew the Value of Nothing

EIGHT

Why Poor Countries Are Poor

NINE

Beer，Fries，and Globalization

TEN

How China Grew Rich

Acknowledgments

Notes

Index

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It is not easy to be part of a revolution. Young men and women growing up in rural China in the 1970s worked as part of a farming community, collecting¨¨work points¨, doing as they were told, moving where they were told, and having basic needs provided for by the community and the state. Their sons and daughters grew up in a different China in the 1980s and 1990s. Life was still hard, but there was more money around and much more choice. Land was valuable; as farming methods improved, there was still less need for spare workers on the farm. Some people did what their fathers had been forbidden to do: sold their land and moved to the cities to look for work. Migration tore families apart. While new opportunies opened up, the old safety nets were becoming tattered as some state enterprises b...

if you want to bargain, don't try to find a cheap store. Try to shop cheaply.

all efficient outcomes can be achieved using a competitive market, by adjusting the starting position

car trips are the problem

share should rise in price only if there's good reason to think that future profits will be high

better have a clear idea what you think you know and what market insiders are ignoring

long lasting profitability for a company comes from having some capability that others cannot march

if you want a successful auction, you need plenty of serious bidders

书籍介绍

“The economy [isn’t] a bunch of rather dull statistics with names like GDP (gross domestic product),” notes Tim Harford, columnist and regular guest on NPR’s Marketplace, “economics is about who gets what and why.” In this acclaimed and riveting book–part exposé, part user’s manual–the astute and entertaining columnist from the Financial Times demystifies the ways in which money works in the world. From why the coffee in your cup costs so much to why efficiency is not necessarily the answer to ensuring a fair society, from improving health care to curing crosstown traffic–all the dirty little secrets of dollars and cents are delightfully revealed by The Undercover Economist .

“A rare specimen: a book on economics that will enthrall its readers . . . It brings the power of economics to life.”

–Steven D. Levitt, coauthor of Freakonomics

“A playful guide to the economics of everyday life, and as such is something of an elder sibling to Steven Levitt’s wild child, the hugely successful Freakonomics.”

– The Economist

“A tour de force . . . If you need to be convinced of the everrelevant and fascinating nature of economics, read this insightful and witty book.”

–Jagdish Bhagwati, author of In Defense of Globalization

“This is a book to savor.”

– The New York Times

“Harford writes like a dream. From his book I found out why there’s a Starbucks on every corner [and] how not to get duped in an auction. Reading The Undercover Economist is like spending an ordinary day wearing X-ray goggles.”

–David Bodanis, author of Electric Universe

“Much wit and wisdom.”

–The Houston Chronicle

From Publishers Weekly

Nattily packaged-the cover sports a Roy Lichtensteinesque image of an economist in Dick Tracy garb-and cleverly written, this book applies basic economic theory to such modern phenomena as Starbucks' pricing system and Microsoft's stock values. While the concepts explored are those encountered in Microeconomics 101, Harford gracefully explains abstruse ideas like pricing along the demand curve and game theory using real world examples without relying on graphs or jargon. The book addresses free market economic theory, but Harford is not a complete apologist for capitalism; he shows how companies from Amazon.com to Whole Foods to Starbucks have gouged consumers through guerrilla pricing techniques and explains the high rents in London (it has more to do with agriculture than one might think). Harford comes down soft on Chinese sweatshops, acknowledging "conditions in factories are terrible," but "sweatshops are better than the horrors that came before them, and a step on the road to something better." Perhaps, but Harford doesn't question whether communism or a capitalist-style industrial revolution are the only two choices available in modern economies. That aside, the book is unequaled in its accessibility and ability to show how free market economic forces affect readers' day-to-day.

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Bookmarks Magazine

Harford exposes the dark underbelly of capitalism in Undercover Economist . Compared with Steven Levitt’s and Stephen J. Dubner’s popular Freakonomics (*** July/Aug 2005), the book uses simple, playful examples (written in plain English) to elucidate complex economic theories. Critics agree that the book will grip readers interested in understanding free-market forces but disagree about Harford’s approach. Some thought the author mastered the small ideas while keeping in sight the larger context of globalization; others faulted Harford for failing to criticize certain economic theories and to ground his arguments in political, organizational structures. Either way, his case studies—some entertaining, others indicative of times to come—will make you think twice about that cup of coffee.

Copyright © 2004 Phillips & Nelson Media, Inc.

• 作者：UncleEthan 发布时间：2018-06-17 16:19:28

  Economics is about who gets what and why, but moreover, economics is about people, something that economists have done a very bad job at explaining. And economic growth is about a better life for individuals, more choices, less fear, less toil and hardship.

• 作者：知识豆腐 发布时间：2017-08-04 08:18:33

  Very very entry level but quite interesting still

• 作者：3月的樱花 发布时间：2014-03-04 00:44:51

  我覺得作者非常不簡單。這本書因為quota滿了，所以在圖書館用一個鐘頭看了自己想看的部份，書也瀏覽了大概。作者的確是用他對宣紙這一文房四寶的熱情，在他年輕時資訊很不發達的年代，尤其還經歷了文革洗禮，30年來對宣紙製造工藝還有品種的研究，本書可以算是他的研究成果了。但作者雖然華南理工大學前身研究造紙專業出身，可是他的文字功底也不錯，非常精煉，該有的說得清楚到位，讀者可以一目了然的就不費筆墨，看得出他在撰文上也是有功夫的。而關於造紙的工藝，他也多次在那個旅行還不是那麼方便的年代，去到宣州涇縣造紙廠請教造紙工藝。在去看資料還要介紹信的年代，沒有影印機的年代，想要收集資料靠資料本手抄的年代，換作是今天，他想得到一些資訊，與他的研究年代相比，現在的資料簡直堪稱是垂手可得的容易。他的研究是經得起年月推敲

• 作者：June 发布时间：2011-02-24 21:11:56

  资料较新一些

• 作者：tianalotus 发布时间：2016-08-17 01:49:27

  还是不够通俗也不够深刻，集体思想和作者独立人格并不起冲突，短板只能是做得不够，大多数人的努力程度都远远没到需要拼天赋的时候呢

• 作者：以后的以后 发布时间：2019-09-18 10:26:29

  东南亚地区生活着约7亿人口，他们分属于不同的人类文明:犹太教、基督教、伊斯兰教、印度教、佛教、中国儒家思想。其复杂程度完全不亚于中东，而东盟能在这复杂的文化背景中和平地存在，本身就已经是一个奇迹。

• 复书《卧底经济学》

  作者：我非衣 发布时间：2008-07-16 22:46:06

  任志强在《头脑风暴》上说，长远看来房价是越来越高的，因为按照马克思主义的级差地租原理，现在城市投资越来越多，自然房价越来越高。好吧，我们且不说住在北京的人一辈子能去几次鸟巢、水立方，让我们先带着一本书看房市——《卧底经济学》。

  第1章《你喝咖啡谁赚钱》，以咖啡店地理位置来讲述“边际效益”。好吧，如果现在城市中心的房子是100万，而郊区的房价即使再加上交通费用才只有80万，那么这个时候城市中心房价就应该调整为80万才能赢得消费者（价格等于边际成本）。

  那么为什么人们还是要在城市中心买房呢？第2章《超市对你隐瞒了什么》，就告诉你其实有些人对价格敏感，有些人对价格迟钝，于是超市就用各种方法来欺骗你，比如所谓的天然的、有机食物等等，与此类似的，房地产商也会用“路段”比如告诉你从某某楼盘到市中心只要几分钟来欺骗你。卧底经济学这个名字也不是白起的，这里面就说到一些利用“价格敏感度”来欺骗消费者的内幕，如英特尔在以不同价位销售两款非常相似的芯片时，低价芯片其实生产成本更高——就是将高级芯片拿过来额外做些工作，使高级芯片的一些功能作废。

  当然，完美的价格世界也意味着完美的弱肉强食，于是政府常常出来矫正所谓的不公平——正如我们所期盼的经济适用房一样。然而经济适用房真能成为“边际”使房价下降吗？下面的第3章至7章就是讨论的价格失灵与政府失灵。里面有这样一个例子，一个普通人坐火车要5块钱，而一个大学生因优惠政策坐火车只要3块钱，这时候最好的方法就是普通人以4元钱买下大学生用不完的票，这就是政府失灵。即使是经济适用房政策规定的多详尽，只要有利益驱使，这也只是另一场寻租游戏。

  那怎么办？作者说，这其实就像是百米比赛，总有人快有人慢，如果硬要拉着跑得快的一起过终点实在是浪费，而作者建议，我们不如把跑得快的人的起点定的离终点更远，既让他们干劲十足，也不影响公平。正如茅于轼所说的大学学费太便宜：现在的办法是降低学费，大家一起跑，让全社会买单，而如果提高学费，则是用富人买单的钱来奖励穷人。

  通观这几章论述，作者不偏不倚的将各种因素带入经济模型当中，既不唯市场论，也说明了政府常常无法看清人们的需要，例证有趣生动，倒也不难理解。而最后三章（《穷国为何会穷》、《啤酒小吃全球化》和《中国的致富之路》）无疑是对以上论述的概括和升华：我们需要怎样的市场——真实的价格、自由进出的市场、激励的体制，尤其是最后一章对中国的期许之情表露无遗。

  最后回到任正非关于房价涨价的论题上来吧。从大中国来看，京沪穗等一线城市的上涨更多是因为二线城市竞争力的贫乏，以后的边际成本难以计算；从市场看来，真实的价格并没有体现出来，由于土地的全民所有，很难体现市场的自由性；当然，还有一点更重要的是人们购房的需求还直接与教育、医疗等社会公益挂钩，而这些额外收益在政府看来更像是飞来横财，很少会考虑到价格反应出来的信息，这自然也影响到政策的正确与否。要之，短期的房价受到边际效益较大，而长期房价则受到教育医疗等诸多政府决策影响，我判断不了，任志强也判断不了。

• 卧底经济学

  作者：张翼轸 发布时间：2007-03-08 00:04:30

  　　经济学永远有人学，经济学普及类读物也永远有人读。此前本栏介绍过两本，《魔鬼经济学》和《在小吃店遇见凯恩斯》，这里要介绍一本此类型的新书《卧底经济学》。

  　　也许前两本你都已经读过了，但是这不妨碍你再读这第三本，因为它们虽然都算经济学普及读物，但是题材上是完全不同的。《魔鬼经济学》是经济学帝国主义的典范，强调的是用经济学解释各类社会生活中的有趣现象；而《在小吃店遇见凯恩斯》则是一本正统的经济学原理入门书，只不过是以浅显的语言和经营小吃店的案例来包装；至于本次介绍的《卧底经济学》则是一本介于两者之间，以浅白的原理解释经济学本身的问题。

  　　至于此书的作者蒂姆·哈福德，可谓是多栖经济学者。他既在牛津大学做过教授，也在某石油公司担任过企业经济学家，更在世界银行做过，经济界的各个领域都有所涉及。而此书则是作者在担任声名显赫的伦敦《金融时报》》“亲爱的经济学家”专栏作家时的产物。能够在《金融时报》撰写的专栏，文章质量是绝对有所保证的。

  　　就内容而言，此书可算是相当全面，有效市场、垄断、外部效应、信息不对称、有限理性、博弈论、全球化，这些经济学中的热门话题一个都不能少，而《金融时报》的风格也保证了作者把这些问题写得浅显而又有趣。

  　　作为一本经济学散文，此书可算近年上佳选择。