BREAKING AWAY: HOW GREAT LEADERS CREATE(ISBN=9780071753944) 在线下载 pdf mobi 2025 epub 电子版

Innovation Leaders Praise "Breaking Away": "Finally, innovation in a framework that is clear, insightful and easy to put into practice. This is a must read." (Angela Ahrendts, Chief Executive Officer, Burberry). ""Breaking Away" has a clear and important message: that innovation - the dogged pursuit of new solutions to old problems - is often the defining feature of a successful endeavor, be it a research project, a corporation or a society". (Dean Kamen, CEO, DEKA, inventor of the heart stent, the Segway, and many other transformational innovations). "Using case studies and real examples, Jane Stevenson and Bilal Kaafarani uncover the missing ingredient in innovation - getting the most from your people. This book shows you how companies can excel". (Joel Kurtzman, Milken Institute and Wharton's SEI Center for Advanced Studies in Management). "Innovation requires top leadership with courage and passion to win. With its four levels of innovation. "Breaking Away" provides a great road map for success. A must read for any executive." (Denise Morrison, Board Member, COO and CEO Elect, The Campbell Soup Company). "A fabulous read! "Breaking Away" artfully defines innovation and clarifies the critical role leadership plays in nurturing the right culture for innovation and growth." (Marco Jesi, Chairman of the Board, Limoni Profumerie S.P.A). "At last, a book that captures the critical role leadership plays in enabling a culture where innovation is stimulated, valued, supported and celebrated. The authors have gone deep to understand what the best CEO's do to develop continuous innovation as a competitive edge. "Breaking Away" gives us a clear framework to make that happen in every organization." (Cynthia McCague, Board of Directors, Monster.com and former SVP Human Resources, The Coca-Cola Company). "Stevenson and Kaafarani 'break away' from traditional thinking to converge on a powerful thesis that will forever change how we view innovation." (Judith Glaser, CEO Benchmark Communications, Inc, and the bestselling author of "Creating We" and "DNA of Leadership"). "A how-to guide on inspiring a culture of innovation in your workplace". (CIO Insight's Best Business Books for 2011). About the Book: The key to generating growth and shareholder value today is the ability to develop and embed innovation into every facet of business. But how do you do that? Leadership. It takes a business leader with vision and a sense of accountability to merge corporate culture and innovation processes into a powerful, self-sustaining engine that dominates markets. Without that kind of leadership, a company is just spinning its wheels. "Breaking Away" provides the framework to be that leader - and to create other leaders who will drive your company into a future of profits and growth. Pioneers in the field of innovation leadership, Jane Stevenson and Bilal Kaafarani provide a simple but powerful model for breaking away from your industry pack by fully utilizing your employees, technology, and resources. It helps you to learn how: Ford beat Toyota in the race to create the first hybrid (and why everyone thinks it was vice versa); GE's development of a locomotive battery makes planet earth more sustainable; Skype landed 480 million registered users in its first four years of business; and, Emirates airline has grown from a small, regional carrier to one of the world's top three airlines. Different organizations, different industries ...one thing in common: a cadre of leaders who understand the nature of innovation, develop well-defined priorities, and maintain a powerful sense of accountability. "Breaking Away" will change the way you approach leadership and innovation - and put you on the road to market domination.

Special Thanks

Acknowledgments

Introduction

PART 1　THE INNOVATION EQUATION-

　CHAPTER 1 This Is Innovation

　　A Rose by Any Other Name

　CHAPTER 2 Finding Inspiration

　　Let There Be Light

　CHAPTER 3 Predicting and Managing Risk

　　Tea Leaf Time

　CHAPTER 4 Innovation That Performs

　　The Sweet Spot

PART 2　THE LEADERSHIP EQUATION

　CHAPTER 5 The Role of Leadership in Innovation

　　The Buck Starts Here

　CHAPTER 6 Portrait of an Innovation Leader

　　Mirror, Mirror on the Wall

　CHAPTER 7 Leadership Personalities

　　The Right Stuff

　PART 3　THE PAYOFF:

　　ACTIVATING GROWTH

　CHAPTER 8 Activating People

　　One for All and All for One

　CHAPTER 9 Activating the Market

　　Heads, You Win

　CHAPTER 10 Activating You

　　Ready, Set, Go

Notes

Index

　　Jane Edison Stevenson is Vice Chairman, Board and CEO Services

at Korn/Ferry International, the world’s leading C-suite talent

management firm, and has spent 25 years assessing and recruiting

the world’s top innovation leaders.

　　Bilal Kaafarani is Senior VP, Global Research and Innovation

officer of The Coca-Cola Company. He has held leadership roles with

Frito Lay Tropicana, Proctor & Gamble, and Kraft, where he

developed the technology resulting in the successful “Kraft Free”

products. He holds several patents for breakthrough technologies in

the food sector.

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书籍介绍

Innovation Leaders Praise "Breaking Away": "Finally, innovation in a framework that is clear, insightful and easy to put into practice. This is a must read." (Angela Ahrendts, Chief Executive Officer, Burberry). ""Breaking Away" has a clear and important message: that innovation - the dogged pursuit of new solutions to old problems - is often the defining feature of a successful endeavor, be it a research project, a corporation or a society". (Dean Kamen, CEO, DEKA, inventor of the heart stent, the Segway, and many other transformational innovations). "Using case studies and real examples, Jane Stevenson and Bilal Kaafarani uncover the missing ingredient in innovation - getting the most from your people. This book shows you how companies can excel". (Joel Kurtzman, Milken Institute and Wharton's SEI Center for Advanced Studies in Management). "Innovation requires top leadership with courage and passion to win. With its four levels of innovation. "Breaking Away" provides a great road map for success. A must read for any executive." (Denise Morrison, Board Member, COO and CEO Elect, The Campbell Soup Company). "A fabulous read! "Breaking Away" artfully defines innovation and clarifies the critical role leadership plays in nurturing the right culture for innovation and growth." (Marco Jesi, Chairman of the Board, Limoni Profumerie S.P.A). "At last, a book that captures the critical role leadership plays in enabling a culture where innovation is stimulated, valued, supported and celebrated. The authors have gone deep to understand what the best CEO's do to develop continuous innovation as a competitive edge. "Breaking Away" gives us a clear framework to make that happen in every organization." (Cynthia McCague, Board of Directors, Monster.com and former SVP Human Resources, The Coca-Cola Company). "Stevenson and Kaafarani 'break away' from traditional thinking to converge on a powerful thesis that will forever change how we view innovation." (Judith Glaser, CEO Benchmark Communications, Inc, and the bestselling author of "Creating We" and "DNA of Leadership"). "A how-to guide on inspiring a culture of innovation in your workplace". (CIO Insight's Best Business Books for 2011). About the Book: The key to generating growth and shareholder value today is the ability to develop and embed innovation into every facet of business. But how do you do that? Leadership. It takes a business leader with vision and a sense of accountability to merge corporate culture and innovation processes into a powerful, self-sustaining engine that dominates markets. Without that kind of leadership, a company is just spinning its wheels. "Breaking Away" provides the framework to be that leader - and to create other leaders who will drive your company into a future of profits and growth. Pioneers in the field of innovation leadership, Jane Stevenson and Bilal Kaafarani provide a simple but powerful model for breaking away from your industry pack by fully utilizing your employees, technology, and resources. It helps you to learn how: Ford beat Toyota in the race to create the first hybrid (and why everyone thinks it was vice versa); GE's development of a locomotive battery makes planet earth more sustainable; Skype landed 480 million registered users in its first four years of business; and, Emirates airline has grown from a small, regional carrier to one of the world's top three airlines. Different organizations, different industries ...one thing in common: a cadre of leaders who understand the nature of innovation, develop well-defined priorities, and maintain a powerful sense of accountability. "Breaking Away" will change the way you approach leadership and innovation - and put you on the road to market domination.

• 作者：galedb 发布时间：2020-06-21 18:00:18

  三观很正 啥也没说 目测68元应该含光盘-你懂的

• 作者：張君雅 发布时间：2012-05-22 17:22:47

  桐华的文字简直不能忍！

• 作者：席缪 发布时间：2018-09-23 21:32:36

  中老年干部读本。

• 作者：东林遗孤 发布时间：2022-02-24 20:25:23

  新古典现实主义框架简单，一遍泛读能够理解。为了解释行为体的差异性，在时间上选取了结构的变化作为自变量，在行为体层面用战略文化、领导人性格、国家与社会关系和国家性质来解释。尽管作者自己说这是一门独立理论，实际上不过是对结构现实主义的拙劣模仿和补充，充其量是一种外交政策而非国关理论

• 作者：VitaMochi 发布时间：2019-05-26 06:02:01

  教不会你彩虹屁，但是情商堪忧的人应该多看看这种书，看完可能觉得没用，但是多看看会有改善的

• 作者：刘小刘 发布时间：2015-09-25 00:51:37

  关东地域辽阔，这次的行程是一路向北到漠河，便读了哈尔滨和漠河部分，待真实去体验看看咯。

• 序言--没有领导，就没有创新

  作者：林泉 发布时间：2012-11-21 10:09:04

  我认识本书的两位作者简•史蒂文森和比拉尔•卡法拉尼许多年了。史蒂文森是爱迪生的后裔、世界上最大的猎头公司光辉国际咨询顾问公司（Korn/Ferry International）的副董事长，她的工作是为世界顶级企业物色优秀的领导者。卡法拉尼曾任可口可乐研究和创新高级副总裁，现在是土耳其最大的跨国集团Yildiz 控股公司的首席创新官和集团研发总裁。两位在各自的商业领域都取得了出色的成绩。

  鼎鼎大名的爱迪生，我们都知道他是电灯的发明者，不过很多人可能不清楚，爱迪生真正的贡献是发明了一整套电力照明系统，推动了电灯向千家万户的普及。这也许是比发明电灯更伟大的创新，他在商业应用而不仅仅是产品中的创造精神，体现了其作为企业家的独特价值。另一位与“创新”一词紧密相连的人物，众所周知是乔布斯。他因其非凡的创新力和想象力而成为世人的偶像，在多个领域（计算机、操作系统、电信、音乐、动画）的突破性创新颠覆了对这些产业的定义，改变了人们的生活方式。

  创新产生的影响如此之巨大，人人渴望创新，换句话说，当今社会，只有不断创新，方能跟上时代的步伐。然而，正所谓知难行易。组织当中，机遇与挑战并存，我们希冀自身的成长，也能感受到外部环境与内生力量的双重压力。我们明白真正有生命力的组织得益于顺应潮流的变革，而如何变，何时变，显然是个难题。越是成功的组织，其组织结构越复杂，因循的惯性就越大，变革的阻力相应也会更加难以逾越。商机稍纵即逝，前几年还叱咤风云而今却销声匿迹的企业比比皆是，它们失去商界领导地位的很大原因，往往在于曾经作为组织核心竞争力的优势渐渐失去，而企业又未能及时调整战略，通过创新实现跨越。

  有人认为，创新是社会发展前行的动力，但要把创新这个问题的本质分析清楚并指导实践，并非易事。著名管理学家彼得•德鲁克作于20世纪90年代的《创新与企业家精神》一书，正是基于美国经济体系从“管理型”向“创新型”转变这一现实，最早将创新概念与企业家联系在一起的，他将创新视为企业管理者工作的一部分。本书则首次将高效领导力和创新的流程与环境关联起来，从创新和领导力两者关系的角度来揭示组织实现突破性创新的内核，提出了“没有领导，就没有创新”。

  正如前面介绍的，史蒂文森和卡法拉尼并非专门研究创新理论的学院派，而是投身于商场且大有作为的人，常年与世界500强企业的高管打交道，他们感兴趣的是企业如何通过创新实现增长，领导者在其中扮演了怎样的角色。由此他们将从业几十年的经验提炼出来，通过对成功领导者的观察和与他们的交流，从给出创新的明确定义开始，将创新规律系统化、深入化、科学化，归纳成四种不同类型的创新——变革性创新、品类创新、市场创新和运营创新，分析了与之匹配的四种领导力特征，并用通俗易懂的语言娓娓道来，形成了可供读者参照执行的企业创新工具。

  创新不仅是一门学科，更是一种实践。在本书中，你会看到耳熟能详的苹果公司、通用电气公司、丰田汽车公司等世界一流企业的案例，可以学习这些历史上成功走来的企业是如何在创新这一框架下实现转型升级的。研究卓越企业领导者的经验，可以指导更多企业在面对日益复杂多变的环境时懂得如何利用创新求得生存与发展。无论你处在组织的哪个位置，是实现个人价值的创新者还是引领组织变革的管理者，本书提出的模型都可以为你所用。通过阅读本书和自身的实践，你可以为自己或所在组织找到最佳创新路径。本书在美国甫一出版，就得到了各方面的广泛好评与积极反馈，许多大公司与机构研读此书中的案例，学习先进的创新管理理念，商学院的教授则通过本书来重新评估领导力在创新中的作用。

  西方商业社会远较中国成熟，那些百年老店得以屹立不倒的奥秘正在于传统之上的不断创新。中国企业在经历了向西方学习先进生产技术、先进管理手段之后，开始要向成熟的经济体学习如何让组织升级，如何让产业升级，也就是要学习企业的可持续发展，这其中创新无疑是最重要的概念。我们全社会也正从“管理型”向“创新型”转变，身处其中的每个人尤其是企业家更应不断学习以应对这一新的挑战。秉持这一理念，作者和我本人欣然将《大创新》一书介绍给中国读者，衷心希望本书的理念在中国得到更多企业家和有识之士的关注，将西方先进的创新经验与中国企业的现实结合起来，生发出更多、更好的创新实践，推动中国企业摆脱以往的跟随、模仿路线，走向实质性的变革。从这个意义上来说，我们的努力本身也是一种创新。

  本书得以顺利在中国出版，得到了许多朋友的支持与帮助，在此我要特别感谢香港新民主出版社的冯国雄先生以及Greenberg Traurig律师行的高级合伙人杰弗里•史密斯（Jeffery Smith）为本书所做的贡献。

  柯健

  美国鼎泰信诚投资集团董事长

  2012-10-31

• 【南都周刊】专访作者比拉尔：中国企业应有自己的品类创新

  作者：后浪 发布时间：2013-01-24 14:52:03

  中国企业必须改变思维倾向，要意识到我也可以创造新东西，而不必去看西方国家他们在创造什么，然后再把它带到中国来。

  记者_胡婧薇

  作者_比拉尔·卡法拉尼：土耳其Yildiz控股首席创新官和集团研发总裁。曾任宝洁、卡夫、菲多利、百事、可口可乐等知名快消公司的全球创新执行官，被《商业周刊》评为全世界最顶尖的25位创新大师之一。

  比拉尔·卡法拉尼（Bilal Kaafarani），土耳其跨国巨头Yildiz控股（GODIVA巧克力的母公司）的首席创新官和集团研发总裁，曾任宝洁、卡夫、菲多利、百事和可口可乐等知名快消公司的全球创新执行官，被《商业周刊》评为全世界最顶尖的25位创新大师之一。

  近日，在中国推广新书《大创新》的短暂逗留期间，比拉尔接受了《南都周刊》采访，谈起食品饮料行业正在追求什么样的创新，也对企业和个人该如何追求创新提出了他的经验之谈。

  南都周刊：你在多家食品饮料行业的跨国公司都担任过首席创新官，请问这个行业正在追求哪些方面的创新？

  比拉尔：很多人以为创新的东西只是产品，实际上创新发生在每一个角落。比如，食品在被送入到消费者的口中之前，从原材料到生产，到包装、运输、储存，再到分销，价值链上的每一个环节都在追求创新。

  我所在的这个行业没有发生过很多变革性的创新，但一直都在不断尝试，比如希望能找到三种原材料的替代品。这三种原材料，一是脂肪，如果某天有人能给出一种脂肪的替代品，吃起来和真的脂肪一模一样，可以让你大口吃着冰淇淋又不担心发胖，那就是变革性创新。另两种是盐和糖，只要能找到降低它们含量或替代它们的方法，都足以改变食品工业。

  至于已经发生过的变革性创新，要首推食品保鲜技术。这方面的创新还在继续，比如努力找到新的包装方法，可以让保鲜期从6个月延长到3年，风味还能跟第一天一样新鲜。

  南都周刊：2009年，你曾被美国《商业周刊》评为全球最顶尖的25位创新大师之一，你是如何走向这项荣誉的？

  比拉尔：你最好问《商业周刊》，是他们选择了我，哈哈……是一步一步学习的结果吧。

  学生时代，我在一个五星级酒店里当过厨师，那份经历发掘了我的好奇心和探索精神；在宝洁，我学会了怎样思考以及与人沟通，包括在科技、消费品和消费者这三者之间的融会贯通；在卡夫我学会了跨部门之间的合作，明白了协作共赢是创新的关键，后来“协作”成了我的座右铭；在百事，我学到了怎样让所有的企业员工都参与到创新中来；在可口可乐工作的经历，则让我学会了怎么在全球层面来实现共赢。可以说，这些经历，都为我以后的工作积累了相关经验。

  南都周刊：你现在供职的Yildiz，在中国有什么发展规划吗？

  比拉尔：Yildiz控股是土耳其最大的消费品生产集团，也是土耳其最大的跨国公司之一，拥有250多个品牌，除了消费品、食品领域，在金融业也有很多业务。在Yildiz，我的主要工作是一个叫做思维倾向（mind-set）的东西。创新不是一个人的工作，它需要每个人都参与进来，对我来说，授人以鱼不如授人以渔。

  目前，Yildiz正在中国推广一个巧克力品牌——歌帝梵（GODIVA），已经开了32家专卖店。歌帝梵在日本和比利时都做得很不错，中国则是它新的目标市场。不过，我们现在还在观望消费者的态度，看中国的消费者会不会喜欢它、这种喜欢又能否持续。只有清楚了这些，我们才能决定供应链及其他一系列问题，比如是在中国建生产基地，还是像现在这样继续从比利时进口。

  南都周刊：你如何看待中国企业的创新力

  比拉尔：中国企业在运营创新和市场创新上已经做得很棒，他们有低成本的劳动力和高质量的产品，能够根据国际市场的需求灵活应变。不过，我认为，下一步中国企业应该进行自己的品类创新。这方面，中国企业要改变自己原有的思维倾向，要意识到我也可以创造新东西，而不必去看西方国家他们在创造什么，然后再把它带到中国来。我觉得，未来中国企业需要同时在两方面发力：继续保持效率上创新，同时思考品类和变革性的创新。

  南都周刊：作为个人，你觉得应该如何保持创新的状态

  比拉尔：最重要的是要有积极乐观的态度，清晰的头脑，一直保持好奇感。要一直提出问题，如果你回答不了，就去向擅长的人寻求帮助。要认识到自己哪里强大，哪里薄弱，然后给自己创造一个无所畏惧的环境，结交一群能帮助你克服弱点的朋友。