Competitive Intelligence and Global Business 在线下载 pdf mobi 2025 epub 电子版

Competitive intelligence (CI) is the practice of gathering and analysing information about competitors in order to gain an edge in the marketplace or by shoring up a company's defences prior to an anticipated assault. The stakes are even higher in a global environment, where the potential risks and rewards are amplified. This volume explores emerging trends that affect and influence CI today, such as the impact of digital commerce (which enhances the speed with which products and services can be delivered around the world, as well as the speed with which competitors can surprise you), the effects of interest groups (such as those advocating environmental protections, which can tilt the playing fields), and new laws governing the practice of CI across borders. Contributions from researchers, scholars, and practitioners specializing in competitive intelligence reveal the most current practices in the field. In-depth analysis of emerging approaches to CI in North America, South America, Europe, and Asia, and in industries across the spectrum from pharmaceuticals to automotive supply chains, highlight the ways in which practicing CI globally is fundamentally different from doing so in a static, one-country context. The authors offer fresh insights and recommendations for CI specialists, strategic planners and executives, marketers and product developers, and anyone studying competition and strategy.

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书籍介绍

Competitive intelligence (CI) is the practice of gathering and analysing information about competitors in order to gain an edge in the marketplace or by shoring up a company's defences prior to an anticipated assault. The stakes are even higher in a global environment, where the potential risks and rewards are amplified. This volume explores emerging trends that affect and influence CI today, such as the impact of digital commerce (which enhances the speed with which products and services can be delivered around the world, as well as the speed with which competitors can surprise you), the effects of interest groups (such as those advocating environmental protections, which can tilt the playing fields), and new laws governing the practice of CI across borders. Contributions from researchers, scholars, and practitioners specializing in competitive intelligence reveal the most current practices in the field. In-depth analysis of emerging approaches to CI in North America, South America, Europe, and Asia, and in industries across the spectrum from pharmaceuticals to automotive supply chains, highlight the ways in which practicing CI globally is fundamentally different from doing so in a static, one-country context. The authors offer fresh insights and recommendations for CI specialists, strategic planners and executives, marketers and product developers, and anyone studying competition and strategy.

• 作者：leo_ 发布时间：2021-11-10 21:45:21

  大部分案例还是不错，有明显的翻译问题，有些缺少推导的过程，就很突然

• 作者：Maroio 发布时间：2024-01-24 12:37:27

  封面很美，全书厚重且质感很好，有2/3左右都是Kenzo在70-80末期的设计手稿，看得相当满足。传记部分文字比较少，但每章末尾都有一封在刚到巴黎时给母亲写的信，可以看到他一点点融入、被认可的过程。

• 作者：山水有相逢 发布时间：2021-05-12 13:00:52

  一部全面且权威的创新理论知识手册，集几十年来创新研究之大成，各章的作者都是所在研究领域的学术带头人，同时也是当今创新学界的权威，包括了经济学家、地理学家、历史学家、心理学家和社会学家。他们从各个角度对创新进行分析和定义，概括而全面地介绍了创新的研究成果，起到了正本清源的作用。

• 作者：梦幻空花 发布时间：2019-04-02 22:42:19

  好

• 作者：磨牙的小神经 发布时间：2016-04-24 10:19:42

  别人四大名著里独红楼梦看不进去 我就只有红楼梦能看得进去

• 作者：XFC 发布时间：2010-05-13 23:20:41

  文字质量+译文质量，所以给五颗星

• 评分改了好几次了我

  作者：飞天小猫咪 发布时间：2019-09-01 23:56:04

  看的时候一直不知道该怎么定义这本书。

  一开始我以为这是一本推理小说，看着看着我发现太多的内容是女主的独角戏，她的幻觉，她和自己的斗争。

  然后我又以为这是一部精神病患者的自我斗争史，但是后面又有破案情节。

  主要来说，这本书是利用心理盲区来写作的。如果切入视角换个人的话，就很平淡无奇了。

  所以这本书的亮点在于，从女主切入。

  综合来说，回到介绍上面说的“推理小说”的话，就不算多么优秀。但是作为一部悬疑惊悚小说的话，还是可圈可点——亮点很显著，缺点也很显著。

  ----------------------------------------------------------------------------------------------------------------------------------------

  我不喜欢这本书。

  下面涉及剧透。

  女主仿佛是一个神经病，但她在书里实际上是没有精神问题的，但是前面很长一段时间她表现得有精神问题。

  我很讨厌这个类型的女主。

  有病

• 我零基础也推荐

  作者：Hillaty 发布时间：2014-11-07 13:00:34

  本书很好,彩页看着不累,我零基础英语,上学的时候才考几分,在图书馆挑了半天,选了这本,内容活泼,生动,看得很轻松,作者写的也很清晰,做为语法完全不知道从哪里入手的我,看了这本书对语法也有大概了解,唯一缺点就是没有练习题,这样连着看完不做下习题很容易忘记了.不过毕竟是一本话语法书,要是再加习题就是绝对的完美了!看来我要自己去找练习题目来巩固学的语法了.总之推荐这本书,谢谢作者~终于可以自学英语了:)