1，000 Days In Shanghai - The Story Of Volkswagen - The First Chinese-German Car Factory上海一千天：第一个中德合资汽车制造厂——大众汽车 在线下载 pdf mobi 2025 epub 电子版

Posth arrived in China with a vision. He navigated a steep learning curve, achieved his goals and now shares an insightful, first-hand account of an intriguing journey that included bumps and highlights. 1,000 Days in Shanghai is a breathtaking manual for anyone contemplating a business career in the increasingly vibrant arena of today's China. It is also a personal account, done with great sensitivity, revealing between the lines a deep respect for the spirit that propels China's social and industrial revolution today.

To really understand China's economic development, one needs to look at the history of individual projects. This applies in particular to those who are considering a venture on site. This book by Martin Posth is a unique document on the subject: evidence of profound knowledge, didactically sound, with comprehensible conclusions--simply readable!

—Prof. Heinrich v. Pierer, Former Chairman of the Supervisory Board, Siemens AG, Former Chairman of the German Asian-Pacific Business Commission, Co-Chairman of the German-Chinese Dialog Forum

This book is a must-read for anyone seeking to work in or via China. The personal experiences of a pioneering manager can also help management to see the transformation of China in a new light. Anybody wanting to be successful in China should heed the practical lessons that Martin Posth draws.

In establishing the Volkswagen works in Shanghai at the beginning of Deng Xiaoping's reform era, Martin Posth made a breach in the wall behind which the People's Republic of China had dug its trenches up until then. His experiences are useful for anyone wanting to work the Chinese market with any degree of success. The fascinating reading that his report makes, and heeding his lessons, can help any entrepreneur to avoid costly mistakes.

For the Chinese, this book by Martin Posth is a historic document on the Open Door Policy for foreign investors. It is a must-read.

Contents

Foreword

Preface

Abbreviations

Chapter 1: China's Dream of Detroitm Wolfsburg's Gateway to Asia

First sight of the factory in Anting

History behind the deal

Spurned by the Japanese: Citroen or Volkswagen?

Setting the foundation

A Volkswagen pioneer for the Middle Kingdom

Not a fairyland but an entrepreneur's playground

Partnership premier for the group

Vision of the future

Round the transatlantic world of Volkswagen

Quick lessons: Prepare your China engagement thoroughly

Chapter 2: Culture Shockm Chaotic Beginnings in Anting

Arrival in a strange and fascinating world

Living conditions in Shanghai then

Piano, ballet in Shanghai, 1,000 year-old eggs

Shopping, haggling, Hollywood at the Bund

Fitting derelict buildings with modern machines

Santana in China from below zero

Mercury rising

Delivery kinks

The struggle for change

Leadership with "scientific management"

Model discussions at the dinner marathon: Santana or Audi?

Audis battle Santanas on Chinese ground

Quick lessons: Avoid unnecessary start-up problems

Chapter 3: TalentmThe Secret of Our Success Changing a comrade's mindset

The forgotten equation

Laying the foundation for training

Woes of the expatriates

Too many Germans

Faults and conflicts

German expat solidarity

Transferring management know-how

Ddjd vu

Quick lessons: Forget China if you don't have China-compatible staff

Chapter 4: Cash Shortages and Risky Financial Maneuvers

Messy hand of central planning

Budget blowouts and money problems

The Chinese accepts higher costs

Maiden bonds

Quick lessons: Make sure your business in China is profitable

Chapter 5: "Big Project" Poker

Competition

Dr. Hahn's ideas for reinforcing the partnership

Building container ships

Dealing with Beijing, central government

Expedition to SAW in Shiyan

China's automobile agenda 2000

The curse of waiting

An "unofficial visit" to Changchun

FAW and Volkswagen

Quick lessons: Gain in-depth understanding of the nature of competition in China

Chapter 6: Two Partners, One Dream: The Most Modern Automobile Factory in China

Misunderstandings and red tape

The battle against mistrust, fear and ignorance

……

Chapter 7:The Open Secret of the Learning Factory

Chapter 8:The Joint Venture and Its Parents

Chapter 9:The Santana: Trendsetter for Motoring

Chapter 10:The Long March to Localization

Chapter 11:In The Dragon's Den: Politics in Deal-Making

Epilogue: At the End of 1,000 Days

Endnotes

Index

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作者简介：Martin Posth is a former member of the executive management board of Volkswagen AG and Audi AG.

In the mid-1980s, he built up Shanghai Volkswagen together with a team of pioneers. In the 1990s, he oversaw the Asia-Pacific business of the Volkswagen Group out of the regional headquarters in Hong Kong.

In June 1997, Posth was awarded the title of “Honorary Citizen of Shanghai.”

Today, Posth serves as a member of the board of directors of various leading international companies and committees in Europe and Asia.

书籍介绍

在线阅读本书

Posth arrived in China with a vision. He navigated a steep learning curve, achieved his goals and now shares an insightful, first-hand account of an intriguing journey that included bumps and highlights. 1,000 Days in Shanghai is a breathtaking manual for anyone contemplating a business career in the increasingly vibrant arena of today's China. It is also a personal account, done with great sensitivity, revealing between the lines a deep respect for the spirit that propels China's social and industrial revolution today.

—Hans Michael Jebsen, Chairman, Jebsen and Co., Ltd. To really understand China's economic development, one needs to look at the history of individual projects. This applies in particular to those who are considering a venture on site. This book by Martin Posth is a unique document on the subject: evidence of profound knowledge, didactically sound, with comprehensible conclusions--simply readable!

—Prof. Heinrich v. Pierer, Former Chairman of the Supervisory Board, Siemens AG, Former Chairman of the German Asian-Pacific Business Commission, Co-Chairman of the German-Chinese Dialog Forum This book is a must-read for anyone seeking to work in or via China. The personal experiences of a pioneering manager can also help management to see the transformation of China in a new light. Anybody wanting to be successful in China should heed the practical lessons that Martin Posth draws.

—Prof. Dr. Eberhard Sandschneider, Otto-Wolff-Director, Research Institute, Executive Officer, German Council on Foreign Relations (DGAP) In establishing the Volkswagen works in Shanghai at the beginning of Deng Xiaoping's reform era, Martin Posth made a breach in the wall behind which the People's Republic of China had dug its trenches up until then. His experiences are useful for anyone wanting to work the Chinese market with any degree of success. The fascinating reading that his report makes, and heeding his lessons, can help any entrepreneur to avoid costly mistakes.

—Dr. Theo Sommer, DIE ZEIT , Editor-at-Large For the Chinese, this book by Martin Posth is a historic document on the Open Door Policy for foreign investors. It is a must-read.

—Prof. Xu Kuangdi, Mayor of Shanghai 1995-2001; Chairman, China Federation of Industrial Economics (CFIE); Co-Chairman of the German-Chinese Dialog Forum

• 作者：钰钥 发布时间：2022-07-22 20:38:25

  只能给三分，不是我理解的那种人性解读……

• 作者：UrthónaD'Mors 发布时间：2009-04-17 00:07:03

  初學者

• 作者：小橘子Leo 发布时间：2024-03-04 20:39:53

  整本书都是红色的，眼都要看晕……

  sb编辑。

• 作者：aaron 发布时间：2012-04-18 17:51:16

  田中一光的随笔专栏大集合吧？前面三分之一还在将设计，中间就完全聊日本各种文化风俗，后面三分之一是朱鄂写的关于田中一光的生平简介，我真的很想好好读完，但越到后面我是真的读不下去，我对于读书一贯都坚持兴趣第一，读不下去的，即便是要考试的教材我也无法认真看下去。

• 作者：亚坤 发布时间：2017-10-27 23:19:05

  差几十页没读完，但觉得内容也足够充实精彩，不仅对了解上汽大众历史有帮助，还能对自己日常工作中遇到的问题有启发。不得不说作者是个很有魄力，有见识，善于思考总结的领导，对于上海大众的建立和前期发展功不可没。

• 作者：看不见的城市 发布时间：2014-07-23 17:44:07

  珍爱生命，远离渣译。

• best book describe chinese society

  作者：雨丝风片 发布时间：2011-01-19 18:39:06

  No matter you are a foreigner or native Chinese,it's worth to read such a good book deeply analyse the Chinese society. You can get a complete view of the Chinese bureaucracy and how the government works.Besides,you can learn some tips about how to do business in Shanghai China from the list after every chapter.Fantastic book for foreigners who want to come to Shanghai China doing business.First- handed material on expats life in Shanghai and what they think about the Chinese around them for Chinese who want to study them.

• 几米风格

  作者：夏天的首尔 发布时间：2014-11-23 14:16:05

  柔软的风格，适合安慰受伤的心灵。

  几米的书，总是以孩子纯真的心理来描绘这个复杂的世界。

  孩子的想法单纯但是又引发人思考。

  几米当时得了绝症，开始创作，值得敬佩。后来，他的病好了。心怀善良的人，上天也会眷顾他。

  几米的书，我最喜欢的还是他早期创作的那些，比如《照相本子》，很纯真。