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• 作者：將蕪 发布时间：2023-05-18 11:16:57

  勉强及格

• 作者：银河发吃指南 发布时间：2024-03-31 22:04:12

  小学美术课本，非常好看。

• 作者：嗨你好 发布时间：2020-04-16 09:20:27

  漫画形式展现目前存在的病毒，通俗易懂，趣味性强

• 作者：顾得猫宁 发布时间：2024-05-08 15:50:56

  书是好书。。懂是真的难懂。。看一会睡一会的

• 作者：宋凯 发布时间：2020-06-17 11:54:22

  2020年第44本

• 作者：栋以情 发布时间：2023-11-09 17:55:21

  对耶路撒冷的历史讲得挺详细的，从上古到现代，上下几千年。配了很多好看的彩色相片跟插图，让阅读更直观。

• 在想象中走进森林

  作者：豆丁熊 发布时间：2011-03-18 08:32:21

  我从童年时代就非常喜欢阅读关于自然、动植物等方面的书，很难说清楚是什么原因。那时候，我最喜欢的一套书是《十万个为什么》中的“动物卷”和“植物卷”，各两册，翻阅过无数遍，很多内容达到了几可成诵的程度。

  不读书的时候，我就和小伙伴们到处跑，在城市少得可怜的“自然环境”中——几棵树、一丛草，寻找各种令我惊奇的小精灵。那个时候，最兴奋的事情莫过于在草丛中发现几个小蘑菇，在腐烂的树洞中发现几片胖胖的木耳，蹲在蚂蚁洞边看它们排着队搬运食物，还有，用自制的捕虫网去捕捉鸣叫的蝉……

  但是，这所谓的自然真的是太狭小了，我多么希望自己能够进入一片真正的森林，亲耳听见各种鸟鸣，亲眼看见各种小动物，亲手抚摸各种植物……然而，这个愿望至今也未能实现。

  所以，我只能够在想象中走进森林，通过阅读来亲近自然。当我读《森林报》的时候，我时不时会闭上眼睛，让自然的美景在脑海中慢慢浮现，让自己走进那片森林，感受四季的变换，倾听草木的呼吸。

  由于比安基的作品版权刚刚进入公共领域，2010年一年之间，就涌现出了十几个版本。相比较而言，我还是比较喜欢这个版本，首先是因为封面设计的非常艺术，简洁大方，但是富有内涵，春夏秋冬四册的封面，表现的是同一个地方不同景物的变化，实在是匠心独运。第二个原因是，虽然内文是黑白的，但用的是原版插图，黑白线条图反而更能够体现出自然的感觉。

• 《Trump University Marketing 101》书摘

  作者：Babyfacer 发布时间：2011-02-15 16:46:23

  个人书摘，仅供参考。

  原文地址：

  http://babyfacer.blogspot.com/2011/01/trump-university-marketing-101.html

  Donald Trump:

  To me, a great promoter is a person who can take a piece of garbage and sell it. That's not me. I build really high-quality buildings. I think I do well in promotion because I start with a great product.

  Your brand is your reputation.A strong brand gives customers confidence -- and leads to higher prices and higher demand.

  George Ross, the building design philosophy is "put your money where it can be seen."

  Marketing is about people, targeting, positioning, advertising and pricing and promoting and distributing and many other marketing programs.

  It is about understanding what people want, the trying to give it to them at a price that they are willing to pay and a price that will provide you with an acceptable profit.

     1. What do my customers want from my product or service?

     2. Am I targeting the right customers?

     3. What is the unique benefit of my product or service that my customers cannot get elsewhere?

  Perceived Value: The maximum a customer or prospective customer will pay for your product or service.

  Marketing is managing perceived value.

  A good strategy delivers the three Cs -- the main reasons for preparing a strategy:

     1. Coordinate

     2. Concentrate

     3. Communicate

  A marketing strategy has four major components:

     1. Target market

     2. Business objectives

     3. Positioning

     4. Programs

  If you do nothing about marketing strategy, make sure you determine you r target markets and your positioning!

  The product/market strategy is the strategy for marketing a specific product or service to a specific group of customers.

  How to develop a Product/Market Strategy

      * Situation Analysis

        Customers

        Competitors

        Organization

        Environment

      * Segmentation

        Identification

        Selection

      * Assembly of Strategy

        Objectives

        Positioning

        Programs

      * Forecast

  You should treasure tough competitors -- they keep you tough.

  Customers tell you what they want. Your organization's capabilities determine what you can do for them.

  (capabilities consist of skills, resources, features)

  A competitive advantage is a capability that allows an organization to provide one or more benefits to customers in the target market at a level superior to that of their competitors.

  A benefit advantage is a benefit to which customers in the target market assign a high priority and which the organization provides at a level superior to that of their competitors.

  Any segmentation system requires you to know benefits customers want and customer characteristics.

  A marketing strategy must have the customer at the center to be successful.

  Positioning guides design and communications.

  All the communications aimed at a member of your target market should be consistent and deliver the same messages.

  Developing identifiers is both science and art.