The Price of Everything, A Parable of Possibility and Prosperity 在超市遇见亚当·斯密/凡物必有价——可能与繁荣的寓言 在线下载 pdf mobi 2025 epub 电子版

[A]n unusual and wildly enjoyable book. -- Stephen J. Dubner, nytimes.com Freakonomics blog

Take a look at the computer screen your eyes are presently (hopefully) fixated on, not to mention the computer mouse you used in order to click on this posting. Did you ever consider how both were made? Could you make either yourself, and if so, how and where would you acquire the various raw materials and parts in order to create them? If the above questions vex you, the George Mason economics professor Russell Roberts's excellent new novel, The Price of Everything, is for you. Importantly, Roberts does not explain how things are made in this tale as much as he teaches us through a very interesting dialogue between a professor and student that the 'whole system we call a market economy works as well as it does precisely because of how little we have to know.' -- John Tamny, RealClearMarkets.com

Improbable as it might seem, perhaps the most important fact for a voter or politician to know is: No one can make a pencil. That truth is the essence of a novella that is, remarkably, both didactic and romantic. Even more remarkable, its author is an economist. If you read Russell Roberts's The Price of Everything: A Parable of Possibility and Prosperity you will see the world afresh. . . . -- George Will, Newsweek

This book is the third foray into the world of economic fiction for Roberts. In terms of prose and content, it is also his best effort. . . . In this new book, set on and around the Stanford University campus, Roberts bundles several clever insights about everyday economics with the overriding theme of prosperity and economic growth, and pulls it all off with warmth and plenty of heart. -- A.R. Sanderson, Choice

[T]he best attempt to teach economics through fiction that the world has seen to date. -- Tyler Cowen, Marginal Revolution

The Price of Everything [is] Russ Roberts' latest didactic novel. I cannot recommend it strongly enough. I thought his other fictional attempts to teach economics were decent, but in my opinion this one represents a real step up. -- Arnold Kling, EconLog

[The Price of Everything] is Roberts's third economics novel--the first two were Choice: A Fable of Free Trade and Protectionism and The Invisible Heart: An Economic Romance. They are great introductions to free-market economic theory, especially for those who are easily turned off by numbers and graphs. Wrapping a narrative around economic theories may seem like a peculiar approach to teaching, but didactic novels have a long and noble pedigree. -- Clint Witchalls, Spectator

Don't be put off by the title, you just might not be able to put it down. Its brilliance is in its simplicity, and it's now the first economics book I recommend. Yes, Milton Friedman's Free to Choose and Friedrich Hayek's The Road to Serfdom are still the cornerstones, but easy to read? No. -- Thomas Oliver, Atlanta Journal-Constitution

I loved the way Roberts wove into the story examples of what Hayek called spontaneous order that even those who believe that order happens only from the top down would have to acknowledge--from dancers moving unpredictably on the dance floor without ever colliding to the thousands of people and bits of specialized knowledge it takes to make a pencil, which nobody can make by himself. This little book deserves an audience as wide as eventually developed for 'Economics in One Lesson.' It conveys similar information in a more nuanced, personal and humanistic way. Nice work. -- Alan W. Bock, Orange County Register

Have you ever wanted to give a friend a book that explains the main virtues of economic freedom in a dramatic way that is accessible to a broad audience? Russell Roberts's latest novel, The Price of Everything, is the book you want. That's right: I said 'latest novel.' -- David R. Henderson, Regulation

[T]he novel is eminently readable. And if you did not know anything about how the American system works you would come away from reading it better informed. -- Bethan Marshall, The Business Economist

The Price of Everything is a must read for anybody interested in how market capitalism works. -- Julie Novak, IPA Review

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在线阅读地址：The Price of Everything, A Parable of Possibility and Prosperity 在超市遇见亚当·斯密/凡物必有价——可能与繁荣的寓言在线阅读

在线听书地址：The Price of Everything, A Parable of Possibility and Prosperity 在超市遇见亚当·斯密/凡物必有价——可能与繁荣的寓言在线收听

在线购买地址：The Price of Everything, A Parable of Possibility and Prosperity 在超市遇见亚当·斯密/凡物必有价——可能与繁荣的寓言在线购买

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书籍介绍

Stanford University student and Cuban American tennis prodigy Ramon Fernandez is outraged when a nearby mega-store hikes its prices the night of an earthquake. He crosses paths with provost and economics professor Ruth Lieber when he plans a campus protest against the price-gouging retailer - which is also a major donor to the university. Ruth begins a dialogue with Ramon about prices, prosperity, and innovation and their role in our daily lives. Is Ruth trying to limit the damage from Ramon's protest? Or does she have something altogether different in mind?As Ramon is thrust into the national spotlight by events beyond the Stanford campus, he learns there's more to price hikes than meets the eye, and he is forced to reconsider everything he thought he knew. What is the source of America's high standard of living? What drives entrepreneurs and innovation? What upholds the hidden order that allows us to choose our careers and pursue our passions with so little conflict? How does economic order emerge without anyone being in charge? Ruth gives Ramon and the reader a new appreciation for how our economy works and the wondrous role that the price of everything plays in everyday life. "The Price of Everything" is a captivating story about economic growth and the unseen forces that create and sustain economic harmony all around us.

• 作者：亲爱的Cobain 发布时间：2015-07-31 10:20:29

  经济学入门级的小说，包含了很多经济学的最基础的理论的应用。语言简单，适合最先接触经济学的人阅读

• 作者：长歌 发布时间：2018-11-18 20:01:50

  坚硬而灼热的内核，扛得过时间的侵蚀。冲《锁壳门》和《铁浆》，也要打五星。“人总是这样子，不说也罢。”

• 作者：好事近 发布时间：2023-01-03 01:16:05

  如果有多点案例就更好了

• 作者：就是喜欢听 发布时间：2014-10-03 06:14:07

  Emergent order ,price steers resource and knowledge around !price gauging may be justified .Competition keeps greedy sellers and benefits consumers .innovation leads to higher standard of living !nice primer !真的很小说！看开头以为我看错了…但后面内容真的很改变三观！！真的是给高中生看的吗？我觉得理解还蛮费劲的！除了最后一章与恋爱情节之外简直perfect！

• 作者：裙角乌拉的凄凉 发布时间：2015-07-16 14:03:14

  我也不知道我为什么要看这本书。小灵通漫游未来体。

• 作者：梅文女王殿下 发布时间：2010-03-21 05:30:04

  2010.3.19 Finished

  Back to basics: Price = Knowledge. Intro to Econ.

• 溥仪说真话了吗

  作者：老李 发布时间：2009-10-30 13:31:20

  我一直在想，溥仪到底有没有说真话。

  这本书带有很强的传奇色彩，所以还是很吸引人的。但不得不说，溥仪的那些口号，那些批判，有着强烈的XX色彩。我们有理由相信，他在写作这本书的时候是处在某种压力之下，或者，带有自保的心理。

  看溥仪这个人，本事没多少，但是非常善于权术，很懂得察颜观色。在跟清末遗老、日本人、苏联人到后来的共产党的周旋过程中，这个人往往是不露声色、不轻易表态，说得难听点，还蛮会见风使舵的。既然在做日本人的傀儡时他能够效忠日本，甚至参拜日本的神，那他何尝不会在共产党一统天下的时候，写个这样的书来积极表示自己的立场呢？

  他的一生，还蛮悲惨的，虽然身为末代皇帝，但是一辈子都生活在禁锢之中，一辈子都在坐牢。紫禁城已经是个很大的牢房了，高墙厚瓦；然后他有十年处在日本人的监禁当中，看他的描写，真是生不如死。崇祯皇帝在李自成攻进来的时候选择煤山自尽，我想他真是有气节的人；五年的苏联，十年的共产党，溥仪已经从一个青年慢慢走向了老年。他的自由在什么地方？

  溥仪最大的可悲，倒不是他身为末代皇帝，或者头号大汉奸，而是他是一个不懂爱，也没有人爱的人。谁爱他呢？他的母亲早亡，父亲在他三岁的时候才“正式”见面。父亲对他的感情是敬畏第一，爱，只能排第二位；至于那些做大臣的，他们要辅佐他、讨好他，还有顾忌其自身的地位，那么，谁会想到在这个孩子成长的时候，他最需要的是什么？所以，溥仪残暴的性格也不是与生俱来。令我疑惑的是，他的父亲一出场，溥仪就用讽刺的口吻来写，我不明白为什么他始终对他的父亲怀有敌视的态度。

  十年的改造，是不是真能改变一个人的个性和想法？江山易改本性难移。当他想起他的爱新觉罗，重返故宫的时候，该是个什么样的心情，难道他真的心甘情愿接受新政府的领导？重返故宫那段，我很期待得去看，但是并没什么蛛丝马迹，他几乎是一笔带过，也看不出什么复杂的情绪。不过这段文字倒是写得感人至深：

  令我惊异的是，我临离开故宫时的那副陈旧、衰败的景象不见了。到处都油缮得焕然一新，连门帘、窗帘以及床慢、褥垫、桌围等等都是新的。打听了之后才知道，这都是故宫的自设工厂仿照原样重新织造的。故宫的玉器、瓷器、字画等等古文物，历经北洋政府和国民党政府以及包括我在内的监守自盗，残剩下来的是很少了，但是，我在这里发现了不少解放后又经博物院买回来或是收藏家献出来的东西。例如，张择端的《清明上河图》，是经我和溥杰盗运出去的，现在又买回来了。

  在御花园里，我看到那些在阳光下嬉戏的孩子，在茶座上品茗的老人。我嗅到了古柏喷放出来的青春的香气，感到了这里的阳光也比从前明亮了。我相信故宫也获得了新生。

  不知道爱新觉罗的后人如何看待这本书，但无论如何，一个帝王能如此详细写作自己一生的故事，是一件千古难得的事。而溥仪，无论如何也是一个真人古董。

• 直播的首要秘籍， 是提升直播的表达力

  作者：苹果微语 发布时间：2023-02-20 14:38:14

  

  ——读洳冰《直播三力》

  如今，太多的不确定因素，导致就业形势持续低迷。然而它却是自媒体最好的时代。各类直播间、头部主播像走马灯似的出现在我们的视野里，形成一般势不可挡的影响力。

  自媒体时代的到来，为直播行业提供了绝佳的发展机遇，因为，只需一部手机，任何人都能随时随地开展自己的工作。

  确实，借助淘宝、抖音等平台，许多人通过直播这一门槛低、持续成长性强、运营成本低、流量和收益空间大的方式，实现了自己轻创业的成功，改变了自己的生活现状。

  然而，随着整个行业度过了野蛮生长期，并进入了有规律发展的下半场。直播主播便也从门槛低、人人都能做的职业，变成了需要专业技能和知识储备的职业。

  从0开始，怎么做直播？

  直播讲什么？

  别人开直播很快粉丝成百上千，我的直播间为什么门可罗雀？

  我的直播变现能力太差怎么办？

  ……

  如此种种，似乎是每一位新人小白在踏入这个领域时所要面临的问题。

  那么，如何解决呢？《直播三力：表达力、说服力、变现力》这本书，给出了相应的借鉴方法。

  

  本书作者洳冰，是一位有着八年线下培训经验的演讲导师。尽管三年前，她也是直播行业的新手，可如今，她已成为直播教育领域热度较高的主播和创业导师。

  洳冰将自己近年来直播的经验进行了归纳总结，编写成经过教学检验的、行之有效的、系统性的直播进阶学习和行动指南。

  在本书，作者总结了作为主播需要具备的三种核心能力，即：表达力、说服力、变现力。

  自然，表达力是主播的基础能力，说服力是主播与观众建立密切联系的关键能力，变现力是主播提升收益的最终能力。

  表达力作为直播三力之一，是说服力与变现力的基础，在行业网格化、品牌人格化、消费情绪化的情势下，其对主播在直播中的表现和直播的最终效益有着不可忽视的影响。

  那么主播应当如何提升表达力呢？

  本书分别从语言逻辑、话题、语言钉、视觉锤、故事性等方面做出了充分的说明。

  首先，清晰的语言逻辑，是让观众听明白的前提。

  无论是锁定问题、明确结论、寻找论据的金字塔逻辑，还是内圈why、中圈how、外圈what的黄金圈法则，都能帮助主播有条理地组织语言，避免造成偏离主题、逻辑混乱、不知所云等问题。

  当然，人的精力毕竟有限。要想在短时间里吸引观众的注意力，就要有明确的话题。

  很多主播常用天气、家庭、兴趣等作为话题闲聊，但这样的沟通，其实是毫无效率的。直播的话题应当与内容相关，但又不能过于分散，否则就像一棵树，枝蔓太多，难免会分不清主次，突显不了重点要点。

  语言钉是凸显核心价值、特点的词语或金句，价值不可估量。

  它既可以精简地显示出产品的特点，形成产品的标签，也可能因广泛传播而成为话题，为直播间及主播增加关注度。

  主播平时可以多多积累各类素材，在直播时深挖产品背后的内涵，将其与产品的功能及使用场景结合起来，形成“语言钉”，以增加产品的记忆点，刺激观众去消费。

  现实情况下，人们往往会忽视视觉对语言效果的影响。而根据劳拉·里斯(Laura Ries)提出的“视觉锤”理论，主播要想深刻、长久地在观众心中留下印象，就需要视觉上的辅助和配合。另外，直播的场景布局、灯光调整、色彩搭配、主播的服装等等，都是影响视觉效果的因素。

  与平铺直叙的表达方式相比，故事更容易调动观众的感性思维，从而使他们愿意留在直播间。主播只要尽可能地选取真实的生活情境作为故事背景，借鉴普罗大众的经历作为情节，就算人物描述得并不具体详细，也能让观众产生代入感，引起共鸣。当然，如果主播能在表达过程中调动观众的五感，就更能让他们沉浸其中，并产生身临其境的感觉。

  在本书，除了表达力，作者就说服力和变现力也做了详细解读，不仅提出了自己的看法，更给出了提升这些能力的方法。

  总而言之，本书从底层逻辑和思维变革出发，旨在帮助读者明确提升表达力的关键点，让读者能对症下药，成为金句频出的表达高手；也从打造个人品牌的角度出发，帮助主播运用差异化的品牌建设、吸睛文案、场景化展示等多种方法提升自己在观众心中的可信度，成为市场风向标和足够被信任的对象；从挖掘用户需求、厘清直播销售产品的流程、搭建私域流量池出发，帮助主播掌握直播变现的要点、方法、策略，成为变现达人。

  如果你对直播行业心生向往却在担心自身能力不足，那就读读这本书吧，你一定受益匪浅。

  

  

  

  

  直播三力：表达力、说服力、变现力

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