常规电子邮件营销：如何利用世界上最好的营销工具 Email Marketing By the Numbers: 在线下载 pdf mobi 2025 epub 电子版

"At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results."

—Anne Holland, President, MarketingSherpa

"Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book."

—Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK

"Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers."

—Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing

"Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology."

—Scott Burkey, Business Development Executive, Definition 6

"Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small."

—Scott Maxwell, founder, OpenView Venture Partners

Intro By the numbers: what’s it all about?

1.What is marketing's goal?

2.Is email the perfect marketing tool?

3.What's wrong with email?

4.Subscriber engagement: what matters?

5.Building a killer database

6.Segmenting for relevance

7.Finding or creating relevant content

8.The role of email in viral & word of mouth marketing

9.Analytics that matter

10.Testing against your goals.

11.Using surveys, forms, & other feedback tools

12.Triggers, transactions, and integration

13.Are you a spammer?

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作者简介：

　　Chris Baggott is cofounder of ExactTarget, a leading email software firm, and CEO of Compendium, a blogging software company. A regular speaker on database and email marketing, he has presented at such venues as the Harvard Business School Entrepreneurship Conference, Ad:Tech, the American Advertising Federation, and the American Marketing Association, among others.

书籍介绍

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Praise for EMAIL MARKETING by the NUM8ERS "At last–a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award–winning blog ′Email Marketing Best Practices,′ clearly explains how to make your campaigns perform measurably better. The secret′s in your test results."

—Anne Holland, President, MarketingSherpa "Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you′ll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book."

—Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK "Baggott′s wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers."

—Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing "Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology."

—Scott Burkey, Business Development Executive, Definition 6 "Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one–to–one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small."

—Scott Maxwell, founder, OpenView Venture Partners

• 作者：一起织毛衣 发布时间：2019-10-29 07:46:57

  说起来这也算是我读的第一本戏剧书了。时间太久，现在想起来只能模糊记得有些地方的概括不够准确。很好的索引。

• 作者：黄山张老师 发布时间：2022-01-05 17:49:45

  《论语》该注释的不注释；《大学》和《中庸》不该注释的狂注释。

• 作者：小兔芭妮 发布时间：2012-09-19 16:32:04

  如果不加选择地拿这本书教现在的学龄儿童，是十分危险的，后患无穷。孔子的那一套有时候真的让人犯恶心。

• 作者：衛藤美彩 发布时间：2017-10-08 12:53:07

  很不错的红军战史，从第五次反围剿失败到遵义会议，兼顾回溯政争、人事等，立体感十足，很见功力！原来毛和王稼祥在沙洲坝愈发结缘、兴国县是瑞金时代的模范区。二倍速。

• 作者：momo 发布时间：2023-03-15 15:35:11

  很基础的科普读物，更像是一本初初级教材吧……介绍生动，入门级？也算是不错了（作者李伏龙）

• 作者：不如吃茶去 发布时间：2019-07-26 21:01:51

  这两天备课真的，疲惫。

  今天结课哈哈哈学到第七单元

• 这本书引进出版源于两个《剧院魅影》的铁杆粉丝

  作者：MarkSoul 发布时间：2021-03-27 21:18:52

  《剧院魅影》的铁杆粉丝必须拥有姓名[得意]

  很开心和兴奋收到了友人Phil和他爱人的译作：《韦伯自传：面具后的天才与狂喜》，很庆幸为这本自传的引进出版牵线搭桥，一切源于4年前在上海浦东一家新元素餐厅的偶遇与邂逅，以及在上海返回北京高铁上的Phil那通电话…以及前同事洁玉的慷慨相助…4年后拿到了样书，Phil长年从事音乐剧的翻译工作，功力了得，而且对于音乐剧有着热情，翻译这本书再合适不过了。

  迫不及待浏览了全书，Phil的译文在尊重原文的基础上做到了本土化，把韦伯戏谑的语言风格翻译得很到位，而且据Phil说为了翻译这本书查证了大量的资料，比如书中的27个问题还专门找了韦伯的工作人员核实，真是很用心。

  这次广西师大上海公司的出版同仁也把这本书做得很有品质，无论是装帧设还是配套的书签、门票、封面背后的棋子游戏等细节都做得很用心和到位。

• 【转】尹承：宋代史料整理的精审之作——读《宋太宗皇帝实录校注》

  作者：哲夫成城 发布时间：2021-12-22 09:32:02

  【作者简介】尹承，1984年出生，山东济南人。山东大学历史学博士，现为山东师范大学历史与社会发展学院讲师，主要研究唐宋礼制、文献学。发表礼学论文《北宋讲武礼新探》（《中国史研究》2017年第1期），《宋太祖诞生神话表微》（《东岳论丛》2015年第4期），《国图藏<国朝册府画一元龟>考》（《文献》2015年第2期），《北宋佚名<景德四图·契丹使朝聘图>考释》（《故宫博物院院刊》2015年第1期），《评张文昌著<制礼以教天下：唐宋礼书与国家社会>》（（台）《汉学研究》32卷4期（2014.12））等，翻译《五代时期北方中国的权力结构》（王赓武，The Structure of Power in North China During the Five Dynasties）。主持山东社科基金“唐宋变革期的宾礼与秩序”等。

  

  

  宋太宗