Buy-In 在线下载 pdf mobi 2025 epub 电子版

You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group, but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead, shot down. You're furious. Everyone has lost: Those who would have benefited from your proposal. You. Your company. Perhaps even the country.

It doesn't have to be this way, maintain John Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the support your idea needs to deliver valuable results. The key? Understand the generic attack strategies that naysayers and obfuscators deploy time and time again. Then engage these adversaries with tactics tailored to each strategy. By "inviting in the lions" to critique your idea--and being prepared for them--you'll capture busy people's attention, help them grasp your proposal's value, and secure their commitment to implementing the solution.

The book presents a fresh and amusing fictional narrative showing attack strategies in action. It then provides several specific counterstrategies for each basic category the authors have defined--including:

· Death-by-delay: Your enemies push discussion of your idea so far into the future it's forgotten.

· Confusion: They present so much data that confidence in your proposal dies.

· Fearmongering: Critics catalyze irrational anxieties about your idea.

· Character assassination: They slam your reputation and credibility.

Smart, practical, and filled with useful advice, Buy-In equips you to anticipate and combat attacks--so your good idea makes it through to make a positive change.

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书籍介绍

You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group, but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead, shot down. You're furious. Everyone has lost: Those who would have benefited from your proposal. You. Your company. Perhaps even the country.

It doesn't have to be this way, maintain John Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the support your idea needs to deliver valuable results. The key? Understand the generic attack strategies that naysayers and obfuscators deploy time and time again. Then engage these adversaries with tactics tailored to each strategy. By "inviting in the lions" to critique your idea--and being prepared for them--you'll capture busy people's attention, help them grasp your proposal's value, and secure their commitment to implementing the solution.

The book presents a fresh and amusing fictional narrative showing attack strategies in action. It then provides several specific counterstrategies for each basic category the authors have defined--including:

· Death-by-delay: Your enemies push discussion of your idea so far into the future it's forgotten.

· Confusion: They present so much data that confidence in your proposal dies.

· Fearmongering: Critics catalyze irrational anxieties about your idea.

· Character assassination: They slam your reputation and credibility.

Smart, practical, and filled with useful advice, Buy-In equips you to anticipate and combat attacks--so your good idea makes it through to make a positive change.

• 作者：去有风的地方 发布时间：2020-09-02 14:48:01

  浏览了一遍，很不错的。推荐入门用。R语言大法好呀

• 作者：姬流 发布时间：2011-12-23 23:36:07

  翻过

• 作者：zpp 发布时间：2012-06-19 08:56:44

  .NET 开发必读--框架类库的设计内幕

• 作者：Egor 发布时间：2022-10-07 17:45:19

  希望我们的教科书也能有这个水平

• 作者：优秀(゜゜) 发布时间：2020-01-19 09:10:58

  诺贝尔奖百年鉴是好书啊，简单回顾了理论化学的发展。化学的物理基础在于统计力学以及量子化学。最佳令人感叹的是迪昂，吉布斯等等是理论化学的开宗立派人，这有点让我兴奋了。化学要严格建立在量子力学的基础上，于是狄拉克预言化学基础已经具备，看起来狄拉克也不错嘿(✪▽✪)。历史上物理方面有成就的人往往在化学也有一些成就，比如法拉第，昂萨格，爱因斯坦，科恩，朗道，斯莱特等等化学届的大牛不少也是理论物理高手，比如鲍林，李远哲等等...化学家有他们自己的的研究方法，这些方法和物理的计算连接在一起，构成了现代化学动力学热力学理论研究的精华。我们看到很多大有作为的理论物理或者理论化学的大家往往非专业出身，他们因为自己的兴趣，创造了人类的智慧。这本书值得去读一读

• 作者：采姑娘的小蘑菇 发布时间：2016-01-08 15:35:40

  很刻板的教科书，读起来很无趣，觉得是一个应付差事的东西，里面给天辰院的气化炉做了不少广告，但是感觉挺差劲的

• 雕塑的园林

  作者：雪笹 发布时间：2021-06-30 17:13:45

  在18世纪之前的西方园林，都是规则式的园林，即从古埃及到勒诺特尔式园林中漫长的时光中都只在规则式之中进行变化。而雕塑则是贯穿始终的要素，甚至可以说规则式园林都是雕塑的表现形式之一。

  从自然中起造合围的园林是人工的见证，十字的园路和水渠，划分出规则的空间作为肇始，这种平面上华丽如挂毯的园林就不断变得更加精致。而作为点景小品的雕塑也从单纯的雕塑扩展到造型植物，刺绣花坛，迷园和水工上。可以说在不断完善的造园中更加强调的是主人意志的体现与人工的精妙，而脱离自然。其实本身长久以来园林就是建筑的依附和建筑的材料打造的室内空间的延展。

  所以所有的建筑材料将合筑一个建筑，或者说是一个雕塑。而雕塑是具有情绪的，戏剧的，叙述的，更是一种静默的语言，向所有观看的人叙述其中主人的意志。现在的广场，花坛，和其周边的，轴线上的建筑无不是语言的体现。整个雕塑就像一个巨大的光球，在那里静默地散发强光。

  我们要警惕它，警惕具象的一切，透视隐藏的语言，并不被它影响。要学会从没有感情的事物中体会情感的所在，而不是被戏剧的图像吸引，并敬畏自然。

• 因为爱，所以节制

  作者：艾明雅 发布时间：2014-11-08 14:33:06