Buy-In: Saving Your Good Idea from Getting Shot Down （ISBN 9781422157299） 在线下载 pdf mobi 2025 epub 电子版

　　You've got a good idea. You know it could make a crucial

difference for you, your organization, your community. You present

it to the group, but get confounding questions, inane comments, and

verbal bullets in return. Before you know what's happened, your

idea is dead, shot down. You're furious. Everyone has lost: Those

who would have benefited from your proposal. You. Your company.

Perhaps even the country.

It doesn't have to be this way, maintain John Kotter and Lorne

Whitehead. In Buy-In, they reveal how to win the support your idea

needs to deliver valuable results. The key? Understand the generic

attack strategies that naysayers and obfuscators deploy time and

time again. Then engage these adversaries with tactics tailored to

each strategy. By "inviting in the lions" to critique your

idea--and being prepared for them--you'll capture busy people's

attention, help them grasp your proposal's value, and secure their

commitment to implementing the solution.

The book presents a fresh and amusing fictional narrative showing

attack strategies in action. It then provides several specific

counterstrategies for each basic category the authors have

defined--including:

Death-by-delay: Your enemies push discussion of your idea so far

into the future it's forgotten.

Confusion: They present so much data that confidence in your

proposal dies.

Fearmongering: Critics catalyze irrational anxieties about your

idea.

Character assassination: They slam your reputation and

credibility.

Smart, practical, and filled with useful advice, Buy-In equips

you to anticipate and combat attacks--so your good idea makes it

through to make a positive change.

Preface

Part One: The Centerville Story

　1. The Death of a Good Plan

　2. Saving the Day in Centerville, Part 1

　3. Saving the Day, Part II

　4. Saving the Day, Part III

Part Two: The Method

　5. Four Ways to Kill Good Ideas

　6. A Counterintuitive Strategy for Saving Your Good Idea

　7. 24 Attacks & 24 Responses

　8. A Quick Reference Guide for Saving Good Ideas.

appendix:how the method helps large-scale change

about the authors

　　John P. Kotter is the Konosuke Matsushita Professor of

Leadership, Emeritus, at Harvard Business School and is widely

considered the world's foremost authority on leadership and change.

Lorne A. Whitehead is Leader of Education Innovation at the

University of British Columbia, where he has also been a professor

and the NSERC/3M Chairholder in the Department of Physics and

Astronomy.

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书籍介绍

You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group, but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead, shot down. You're furious. Everyone has lost: Those who would have benefited from your proposal. You. Your company. Perhaps even the country.

It doesn't have to be this way, maintain John Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the support your idea needs to deliver valuable results. The key? Understand the generic attack strategies that naysayers and obfuscators deploy time and time again. Then engage these adversaries with tactics tailored to each strategy. By "inviting in the lions" to critique your idea--and being prepared for them--you'll capture busy people's attention, help them grasp your proposal's value, and secure their commitment to implementing the solution.

The book presents a fresh and amusing fictional narrative showing attack strategies in action. It then provides several specific counterstrategies for each basic category the authors have defined--including:

· Death-by-delay: Your enemies push discussion of your idea so far into the future it's forgotten.

· Confusion: They present so much data that confidence in your proposal dies.

· Fearmongering: Critics catalyze irrational anxieties about your idea.

· Character assassination: They slam your reputation and credibility.

Smart, practical, and filled with useful advice, Buy-In equips you to anticipate and combat attacks--so your good idea makes it through to make a positive change.

• 作者：子睿同志 发布时间：2024-01-25 01:38:26

  读

• 作者：阿橘 发布时间：2023-11-04 13:12:41

  朋友买书送我，不知怎么多送了这本来。随意翻了翻，觉得这书活该卖不好

• 作者：孤岛森林 发布时间：2011-07-07 01:17:38

  杀殿~

• 作者：佐伊ㄡzoe 发布时间：2011-09-04 15:45:51

  2010年9月4日，，，读到一半，感觉读不下去了，下次有机会在看吧。

• 作者：不靠谱人设 发布时间：2020-01-08 08:20:39

  其实我还是有点没看懂，有点荒谬

• 作者：油鸡/ 发布时间：2011-05-20 00:45:07

  有那么一段时间 我还真是啥书都看 orz

• 条件反射是不恰当的翻译

  作者：GBV 发布时间：2015-08-08 16:26:54

         如今任何一本《心理学导论》，都应该提及学与习，其中行为习得的基本形式包括条件作用。条件作用又分为经典条件作用和操作条件作用，前者由巴甫洛夫开创，后者则由斯金纳发展充实。

  　　在国内的导论性书籍中，“conditioning”的译法有很多种，如条件作用、条件制约、条件化和条件反射。

  　　就conditioning的用法，译为条件作用、条件制约、条件化是较合适的，因为它们强调行为的习得过程。而条件反射，在英文中有对应的词汇（conditioned reflex），是习得的行为模式。

  　　简言之，条件作用是行为的习得，而条件反射是习得的行为。差别如此之大，译者怎可马虎？

• 原生家庭带来的伤害，该怎么去治愈？

  作者：野子 发布时间：2020-12-09 11:32:43

  心理学家弗兰克·卡德勒曾说过：生命中最不幸的一个事实是，我们所遭遇的第一个重大磨难多来自家庭，并且，这种磨难是可以遗传的。

  原生家庭对 一个人的成长太重要了，而父母对孩子也有着非常大的影响，动不动就向孩子发脾气责罚的父母教育出的孩子会比较自卑；不懂得传递爱的父母教育出的孩子也会比较冷漠；没有原则的父母教育出的孩子会不太懂规矩.....当然也有个别案例，是逆势生长！

  对于在不太幸福的原生家庭成长的孩子，成年后心底的伤害其实是一直存在的，很多人不知道怎么去面对内心的那个“自己”，而成长留下的伤痛也会一直影响着TA的生活，许多人终其一生都在自我救赎。

  看完王雪岩的作品《谁不是带着伤长大：与内心的父母和解》，才明白，原生家庭带来的伤害，是无法磨灭的，作者在文中鼓励那些曾受过伤害的人们试着去面对内心最真实的自己，试着以现在为起点，尝试改写自己的人生状态，直视内心深处的伤口，打破“我不好”的魔咒，与内心那个“委屈鬼”握手言和，承认痛苦与摆脱这种状态，自我认识与自我治愈.....

  

  作者王雪岩本身就是一位心理工作者，也是“十分心理”专栏作家，还是爱若斯心理咨询首席咨询师、督导师。许多重磅文章被“十点读书”“人民网”“知乎日报”等口碑平台转载，能以优美流畅的文笔阐述心理困扰的成因以及其应对方法，贴近生活的心理读物，治愈了千万读者。

  这本心理治愈书籍，总纲分为五大部分：与创伤体验同行、我们内心那些隐秘的运作、以现在为起点，尝试改变你的人生状态、童年积累的人际经验决定了现在的关系模式、父母的责任：帮助孩子发展，而非决定孩子的人生......

  也讲述了多种创伤的根源，以及对其应对方法的阐述，让读者阅读起来特别有层次感，同时给当下年轻人提出很多自我治愈的方法，也给父母提出一些教育孩子的实用建议，感觉这本书籍受用人群还挺广泛的。

  我也觉得人首先要学会跟自己和解，只有调整好了心态，才有心情去发现生活的美妙之处，无论你曾受过怎样的伤害，勇敢的面对自己的内心深处，学会自我治愈，觉得人间值得，并带着美好的向往驶向未来.....