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• 作者：punker 发布时间：2009-05-20 18:50:22

  斗大的字，上古真黑。我看点校也肯定是漏洞百出。

• 作者：小岛 发布时间：2020-08-28 08:51:52

  @2013-01-20 14:41:00

• 作者：1968小金 发布时间：2022-04-20 19:21:28

  凉菜做法大全。调汁百科。

• 作者：甜 发布时间：2012-03-04 12:17:27

  中国老一辈数学家写的书，很好！

• 作者：蔡耀林 发布时间：2023-11-17 23:08:44

  再也不相信抖音推荐了。

• 作者：恶鸟 发布时间：2018-05-09 06:58:04

  平淡见真诚乐观，更多传达的是处事态度而非方法

• 手动补充Week 47-52 的单词，供大家参考使用

  作者：太阳的蓝 发布时间：2022-05-06 10:43:34

  买这本书时还配套了一盒flashcards。flashcards 里除了个别单词和书里有出入之外，基本上可以和书配套使用，提供单词英文的词义和例句。神奇的是，书里练习只有46周的单词，但flashcards 有52周的单词。我这里手动补充，供大家参考使用。

  【Week 47】

  impregnable:

  incapable of being entered

  e.g.: A company of marines was unable to prenetrate the seeminly impregnable fortress.

  patriarch:

  elder

  e.g.: Grandfather is the recognized patriarch of our family.

  extenuating:

  excusable

  e.g.: Robert's defense lawyer pointed out the extenuating conidtions of the case.

  emanating:

  coming from

  e.g.: The rulings emanating from the local court were cheered by the conservatives.

  protocol:

  forms of ceremony

  e.g.: Failing to follow protocol got Sophia into trouble at the office.

  knell:

  sound of a bell

  e.g.: When the knell sounded, the students closed their books and their minds.

  ramifications:

  complications

  e.g.: Heidi was concerned about the ramifications of her employer's new policy.

  insurgent:

  rebellious

  e.g.: Additional troops were dispatched to deal with the insurgent threat.

  risible:

  laughable

  e.g.: What Harry felt was risible, Sally thought was pathetick.

  specious:

  deceptively attractive

  e.g.: In debating, specious arguments are rarely effective.

  neophyte

  : beginner

  e.g.: Although Sarah was skillful at math, she was a neophyte at computers.

  toxic:

  harmful

  e.g.: Coal miners are often subject to toxic fumes

  forebodings:

  premonitions, evil omens

  e.g.: Caesar's wife had forebodings about danger facing her husband.

  miscreant:

  one who behave badly

  e.g.: The class miscreant was made to remain after school.

  circuitous:

  roundabout

  e.g.: Cindy took a circuitous route home to avoid the class bullies.

  macabre:

  gruesome

  e.g.: Some critics were unhappy about the bloody, macabre scenes in the movie.

  rapacious:

  greedy, taking by force

  e.g.: The rapacious dictator used mustard gas against his enemies.

  glut:

  oversupply

  e.g.: Our choir has a glut of tenors and a shortage of sopranos.

  dilatory:

  delaying

  e.g: Umpires do not like pitchers who use dilatory styles.

  denouement:

  outcome

  e.g.: The play's denouement came with three dead bodies on the stage.

  【Week 48】

  dolorous:

  sad

  We were surprised when Ted's happy expression turned into a dolorous one.

  suffrage:

  right to vote

  The dictator lied when he claimed he favored suffrage from women.

  odious:

  despicable

  Sylvia's odious remarks causeed the audience to turn against her.

  verbatim:

  word for word

  With remarkable talent, the reporter was able to quote speeches verbatim.

  thespian:

  actor

  Yearning to be a thespian, Roger took lessons from a drama coach.

  pathological:

  disordered in behavior

  The defense lawyer admitted that his client was a pathological liar.

  grandeur:

  magnificence

  In history class, we studied the grandeur of Greece and the glory of Rome.

  impasse:

  deadlock

  The impasse was broken when the union agreed to management's offer.

  denigrated:

  defamed

  When her boss denigrated Martha's stenographic ability, she quit.

  mortal:

  leading to death

  The blow to the boxer's jaw turned out to be a mortal one.

  inflicted:

  imposed upon

  The prison guards inflicted torture on some of the inmates.

  guile:

  trickery

  Using guile, the magician pulled the wool over the spectators' eyes.

  regiment:

  a system of control

  Aunt Ethel's mornign regiment called for three cups of coffee.

  polemic:

  controversial argument

  The team captain's polemic led to a fistfight in the locker room.

  articulate:

  well spoken

  Hal was surprisingly articulate for a high school freshman.

  despot:

  tyrant

  When he lost control of the militia, the despot was forced to flee.

  reverie:

  dream

  In her reverie, Ellen saw herself as the next U.S. President.

  enervated:

  worn out

  Enervated by his long walk, Jose took to his bed.

  cabal:

  secret group of plotters

  The members of the revolutinoary cabal were arrested and jailed.

  prescient:

  able to predict

  Claiming to be prescient, the fortune-teller took advantage of the gullible woman.

  【Week 49】

  elite:

  the best or most skilled members of a given social group

  The elite of the city teams vied for the honor of being chosen to travel to C***

  recession:

  the act of withdrawing or going back; a moderate and temporary decline in economic activity

  Economists for a time could not agree on whether the business decline was a recession or a depression.

  careen:

  to cause to lean sideways; to luch or toss from side to side

  We watched the tiny sailbaot careen wildly during the electrical storm.

  oxymoron:

  a figure of speech by which a particular phrasing of words produces an effect

  The oxymoron "make haste slowly" has been a piece of folk wisdom for centuries.

  fallacy:

  an idea or opinion founded on mistaken logic or perception

  Magellan and other explorers dispoved the popular fallacy that the world is flat.

  anachronism:

  anything that is out of place in time

  The author was guilty of an anachronism when he described a frontier family with a washing machine.

  beguile:

  to charm; to divert attention in some pleasant way; to wile away; to deceive

  We often allow ourselves to be beguiled by false hopes and vain promises.

  homeric:

  suggestive of Homer or his poetry; of heroic dimensions; grand; imposing

  Landing on the moon was an achievement of Homeric proportions.

  parochial:

  narrowly restricted; provincial

  The sheltered auhtor was criticized for his parochial outlook.

  altercation:

  a quarrel; an angry or heated dispute

  When the altercation led to violence, the police were called.

  vulpine:

  of, resembling, or characteristic of a fox; cleber, devious, or cunning

  Fables sometimes represent vulpine characters as coming out second best in spite of their cunning.

  bibliophile:

  one who loves books; a book collector

  The bibiliophile's eyes were aglow with his new acquisition, a rare edition of Shakespeare's "The Tempest."

  minatory:

  menacing, threatening

  Our flight attendant assured the obnoxious passenger that he could be arrested for his minatory remarkes.

  vignette:

  an anecdote; a brief literary composition

  Blossom sent a humorous vignette about her kindergarten class to the Reader's Digest, and they published it.

  parllor:

  lack of color; unnatural palenss

  When we saw Miriam exit from the haunted houe, we were frightened by her pallor.

  ecology:

  the science of the relationships between organisms and their environments

  Ecology-minded groups are a new element in society, acting as a brake to the ruthless exploitation and contamination of the world's natural resources.

  sinuous:

  bending; wavy

  Driving along the California coast, we took a sinuous route.

  omniscient:

  having infinite knowledge; knowing all things

  When we are young we pester our parents with questions because we believe they are omniscient.

  illusion:

  a mistaken perception of reality

  What I thought was a ferocious tiger turned out to be an illusion.

  penultimate:

  next to the last

  The penultimate scene of the play had the audience sitting on the edge of their seats.

  【Week 50】

  paranoid:

  showing unreasonable distrust, suspiciou, or an exaggerated sense of one's own importance

  Stanley became paranoid on the subject of his accident, claiming thta the police and the witnesses were conspiring against him.

  magnitude:

  greatness of size or extent; importance or influence

  District Attorney Hogan unveiled the magnitude of the corruption.

  indeterminate:

  having inexact limits; indefinite

  If prisoners are given an indeterminate sentence of 2-20 years, they can be freed early if they behave well in jail.

  askew: on

  one side; crooked

  The emcee's tie was askew but he straightened it just before the show went on the air.

  euphoria:

  a feeling of well-being or high spirits, especially one that is groundless, disproportionate to its cause

  Making the team in his sophomore year put Arnold into a state of euphoria that made it had for him to settle down to his scoolwork.

  guffaw:

  a loud ,coarse burst of laughter

  Mr. Bumble's loud guffaw could be heard above the din of the train station.

  bequest:

  something given by inheritance; a gift specified in a will

  The bequest of $10 million allowed the university to go ahead with its plans for a new library.

  affidavit:

  a written statemnt made on oath, usually before a notary public

  In order to get the job, Maria needed an affidavit testifying to her character.

  totalitarian:

  of or pertaining to a centralized government in which those in control grant neither recognition nor toleration.

  The children suffered under the totalitarian rule of the father in their patriarchal household.

  pantheism:

  the doctrine that the universe conceived of as a whole, is God.

  According to pantheism, there is no God but the combined forces and laws that are manifested in the existing universe.

  regale:

  to entertain by providing a splendid feast; to delight with something pleasing ro amusing

  The purple mountains unfolding in grandeur to meet the rising sun were a sight to regale the eyes.

  waggish:

  roguishly merry; playful

  A waggish disposition is not the best qualification fro the position of class president.

  onus:

  task; burden; responsibility

  The fiery manager of the soccer team accepted the onus for their long losing streak.

  accolade:

  praise or approval; an embrace of greeting or salutation

  In their lavish accolades, the critics havce compared this play with the finest dramas ever written.

  sardonic:

  sarcastic; bitterly sneering

  The movie cameras recorded the actor's sardonic smile as he squeezed the trigger.

  malaise:

  a feeling of discomfort or uneasiness

  The heart attack started with a mild malaise and then graduated to severe chest pains.

  empirical:

  guided by practical experience and not theoretical

  It is safer to be empirical and practical in dleaing with reality.

  aphorism:

  a brief statement of a principle; a tersely phrased statement of a truth or opinion

  Speeches that string together a list of aphorisms betray a lack of creativity.

  crescendo:

  a gradual increase in the volume or intensity of sound; [n. & v.]

  The natives' chants crescendoed to a piercing frenzy.

  extrovert:

  a person who is active and expressive; a person who is outgoing;

  Following his psychoanalysis, my withrawn, shy brother became an extrovert.

  【Week 51】

  subliminal:

  below the threshold of conscious perception

  The subliminal effect of the rapidly flashed pictures of popcorn was that the audience headed for the refreshment counter

  nemesis:

  agent of retribution; just punishment

  Math is my nemesis, constantly reminding me that I'm not as bright as I think I am.

  tawdry:

  cheap, gaudy, showy

  Marlene's tawdry taste in clothing was an embarrassment to her boyfriend.

  camaraderie:

  comradeship; good fellowship

  The good fellowship award was given to the beauty pageant contestant who contributed most to the camaraderie of all the girls.

  hobnob:

  to associate on very friendly terms

  Juanita's vivaciou temperament allowed her to hobnob with people in all walks of life.

  cornucopia

  : abundance; honr of plenty

  The spnedthrift cannot expect a cornucopia of merchanidse to cater to his fanciful tastes.

  narcissism

  : excessive admiration of oneself; egocentrism

  Some people have such exaggerated opinions of themselves that they border on narcissism.

  lariat:

  lasso; a rope used for tethering grazing horses

  The cowboy star twirled his lariat in television appearances.

  quail:

  to draw back in fear; lose heart or courage; cower

  The lone sailor quailed before the mighty waves roaring toward his flimsy raft.

  circumspect:

  careful; cautious; prudent

  The killer was circumspect about leaving any clues that would tie him to the victim.

  flippant:

  disrespectful, saucy, impertinent

  Marjorie's flippant attitude toward her grandmother's illnesss led to a bitter family argument.

  simian:

  of or like a monkey or an ape

  Ira's long arms and body posture gave him a simian appearance.

  biennial:

  happening every two years

  a biennial plant lasts two years, producing flowers and seeds the second year.

  aficionada:

  a fan; devotee

  When I was an aficionado of baseball, I knew every player's batting average.

  iridescent:

  displaying lustrous colors like those of the rainbow

  The fashion shwo featured an iridescent display of color in the most modern styles.

  limbo:

  a state of neglect; an intermediate place

  Hal's application to Yale was in limbo because it was incomplete.

  liaison:

  a similar connection between the units of any organization

  The elected sophomore served as a liason between the council and his class.

  avariciou:

  excessively greedy

  The avaricious broker was prosecuted by the attorney general.

  catharsis:

  the relieving of the emotions by art; the allevation of fears by bringing them to consciousness

  After the emotional catharsis, my psychiatrist felt that I was cured.

  【Week 52】

  alchemy:

  a method of miraculous change of one thing into another

  Through some incredible alchemy, the ugly frog was changed into a handsome prince.

  awry:

  twisted toward one side

  With her clothing awry, Adelaide was humiliated.

  conclave:

  a private or secret meeting; an assembly or gathering, especially on ewith authority, power, and influence

  At the annual conclave, the delegates proposed a sweeping revision of the charter.

  junket:

  a party, banquet, or outing; a trip taken by an official and paid for with public funds

  The opening gun of the campaign was a junket attended by every aspiring politico in the district.

  obtuse:

  slow to understand; dull

  Her husband's obtuse behavior proved a constatn embarrassment to Lillian.

  extradition:

  turning over a fugitive from one jurisdiction to another

  Armed with the extradition papers, Sheriff Bates flew to Italy.

  lapidary:

  an expert in precious stones

  After the lapidary had washed the mud off the stone, he realized its true value.

  shunt:

  to move or turn to one side; to shift or switch from one track to another

  The surgeon shunted the blood circulation around the heart so that the rupture could be repaired.

  licentious:

  morally unrestrained; lascivious

  Having spent the preceding twenty years of his life in a licentious manner, Clive decided to join a monastery.

  embezzle:

  to steal money that was entrusted to your care

  The treasure of our union tried to embezzle pension funds but he was caught and punished.

  plagiarism:

  passing off someone else's writings of ideas as your own

  We were saddened to learn that Henry was found guilty of plagiarism in the poetry contest.

  dilettante:

  an amateur; lover of fine arts

  His limited knowledge exposed him as a dilettante in the field of fine art.

  eke:

  to supplement; to manage o make a living with difficulty; to use frugally

  The sharecroppers eked out a living by farming a small piece of land.

  immaterial:

  without substance; unimportant

  What seemed to be serious charges turned out to be quite immaterial

  jejune:

  barren; flat; dull

  Sad to say, he took an exciting theme and turned it into a jejune story that put us all to sleep

  misanthropy:

  hatred of or distrust of mankind

  Moral corruption, so rampant in our society, has turned some people into misanthropy, others into reformers.

  gossamer:

  anything delicate, light or insubstantial

  The merry company, the sparkiling conversation, the gossamer trees conspired to make Sharon feel heady and romantic.

  teeming:

  swarming; prolific or fertile

  Doris' mind is always teeming with a thousand projects.

  inscrutable:

  mysterious; completely obscure; unfathomable

  The detective kept the suspects in the dark with his inscrutable expression.

• 打造你的经典品牌和经典优势

  作者：天牛 发布时间：2021-08-20 00:28:53

  最近看了余松佳和戴夫·博斯合著的《经典优势：品牌战略管理与核心价值打造》。

  与之前空洞无聊的奶酪系列国外畅销书不同，这本书更加注重的是实际操作，颇值得从事商业的朋友一读。非商业界的朋友，其实也可以从中得到很多借鉴，因为打造个人品牌和打造商业品牌在某些方面是相通的。

  

  一、什么是经典优势？

  首先问大家一个问题：在衣服款式更新换代越来越快潮流瞬间变幻的现在，在一件衣服穿不了一季就被新款替代的当下，假如你是一位服装生产商，你还会生产可以耐穿几年的衣服吗？

  其实这里涉及到的问题是：生产快消品好，还是生产耐用品好？在现代网络加快了生活节奏之后，在每天都有大量照片、视频产生的现在，似乎很多人都倾向于选择新颖、新潮、新奇的款式，试图赶上潮流甚至走在潮流前面，很少有人打算买一件衣服穿好几年的。这么一看，似乎生产快消品更好。

  但你是否想过，当你去买衣服的时候，你是首先想到去几个品牌的店里看看有什么当季新款式呢，还是随机刷新看到什么买什么（没有明确购买目的的随机浏览除外）？而假如你的产品没有品牌影响力，只是追求款式新奇的时候，你觉得它们容易卖出去吗，能卖得出好价格吗？追求新奇快，看似简单成本少，但是你的对手将会无限多，你的新款式将会瞬间被抄袭（假如你是原创的），你的优势最多能维持三天时间。

  而唯有铸就了自己的品牌，你的优势才能持久。因为，品牌所具有的优势，就是经典优势。品牌，是一个综合概念，是个人对一家企业及其产品和服务的体验与观念的总和。而经典优势，并非简单的品牌化设计，而是一种战略，这种战略专注于建立长久的品牌差异和品牌关联性。

  二、经典优势能够带来什么？

  打造经典优势的目的，就是赋予你的产品更多的机会，使之成为目标用户的原型产品。经典优势的作用归纳起来有以下几点：

  一是降低营销成本。

  经典品牌之所以能够脱颖而出，关键就在于它的差异化，而经典优势战略扩大了这种差异化，更能赢得消费者的关注。如前文所说，当人们在考虑购买某类产品的时候，脑子里首先跳出来的，是你的产品，那么你就成功了。因为，这表示在用户的认知中，你的产品是这类商品中的经典品牌。所以，经典优势是最强大的品牌推广形式。

  二是提高产品销量。

  经典优势的一个重要作用，就是“让购买决定变得轻松”。当你的产品能够经常出现在消费者的脑海中，销量自然不会差。而且，经典优势不仅仅是让你的产品去迎合用户的需求，而是会引导用户产生新的需求。

  三是增加用户黏性。

  为什么很多人宁可省吃俭用，也要用几个月的薪水去买奢侈品？因为除了物质需求之外，人还有心理需求。而经典更能够满足这种心理需求，带来不一样的体验感和归属感。所以，经典优势能够使企业从激烈的行业竞争中脱颖而出，与用户建立更强、更紧密的情感联系。

  其实，以上这些作用并非孤立的，而是相互交织在一起。比如，用户黏性增加了，产品的销量自然就提高了，而相应的成本也就相应降低了。

  三、怎样打造经典优势？

  经典优势是一种复合效应，需要经过一段时间的积累沉淀和不懈努力才会见效。经典优势有三个构成特性：瞩目力、持续力和扩展力。这三个特性，其实也就是打造经典优势的三个主要抓手。

  一是创建品牌瞩目力。

  现代社会商品极大丰富且同质化严重，要想让消费者注意到你的产品，你就必须要让你的产品有吸引消费者眼光的独特之处。这就是品牌瞩目力。说白了，就是怎样让消费者一眼就看到你的产品。

  率先将一种新产品推向市场，是打造瞩目力的最佳方式之一。但是，第一，这需要你有足够的研发能力，否则你不可能一直出新；第二，市场跟风能力很强，你的“新”并维持不了多久。所以，你更需要定义你的招牌元素。

  这些元素必须与众不同、与用户相关、具有影响力，能够吸引用户的眼球，抓住用户的心。比如，特别的名称、特别的造型、特别的感官刺激、特别的营销方式、特别的产品故事……

  二是培养品牌持续力。

  瞩目力只是品牌最基础的部分，也是相对而言比较容易做到的部分。有了瞩目力之后，能持续吸引市场的关注，才是最难的，这就需要持续力了。

  所谓品牌持续力，指的是随着时间的推移， 该品牌仍然能够保持并增强它的优势。为什么大家都愿意相信百年老店？这就是品牌持续力的作用。

  要保持品牌的持续力，关键是要建立起品牌与客户之间的关联性。最简单有效的手段就是“推陈出新”。为什么越是世界大牌，广告做得越多，代言人都是最火的明星球星？这就是“推陈”，老品牌也要常常亮相。而且不管有没有新品上市，老品牌会经常推出新代言人，或者用老代言人拍出新广告，这就是“推新”。

  在推陈出新的同时，那些明星球星还会告诉你，我这样，你也可以这样。广告词中特别突出你，就是为了和你建立关联性。而持续的关联性会逐渐建立起有意义的联系，以至于你喝某个品牌的可乐时，并不是因为梅西，而是为了你自己。

  三是构建品牌扩展力。

  迪士尼动画电影《冰雪奇缘》，电影票房收入13亿美元，除此之外，与其相关的衍生产品有700多件，衍生产品的收入早就早过票房收入了。这就是品牌的扩展力。

  扩展力融合了广告、促销、分销、产品延伸、合作伙伴关系，涉及能为你提高知名度、开拓新市场、让你有机会创造普遍认可度的一切因素。

  要开发出行之有效的扩展力，需要解决三个方面的问题：产品与服务延伸、市场营销和分销。但必须注意的是，首先，扩展力必须是在有了瞩目力和持续力之后再开始开发；其实，扩展力一定要和你的经典品牌有强相关性，消费者能用延伸产品中识别出你的原始核心产品或品牌来。

  

  其实，书中还有更多关于如何打造经典优势的操作细节和典型案例，更有相当一部分篇幅是关于

  如何发挥经典优势的作用

  的，这些我就不剧透了，有兴趣的同学亲自去看书吧。