Advertising and Satirical Culture in the Romantic Period(ISBN=9780521882149) 在线下载 pdf mobi 2025 epub 电子版

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List of illustrations page viii

Acknowledgements xi

Introduction

1 A‘department of literature’: Advertising in the Romantic

period

2‘Humbug and Co.’: Satirical engagements with advertising

1770–1840

3‘We keeps a poet’: Shoe blacking and the commercial

aesthetic

4‘Publicity to a lottery is certainly necessary’: Thomas Bish and

the culture of gambling

5‘Barber or perfumer’: Incomparable oils and crinicultural

satire

6‘The poetry of hair-cutting’: J.  R.  D. Huggins, the

emperor of barbers

Conclusion: ‘Thoughts on puffs, patrons and other matters’:

Commodifying the book

Notes

Bibliography

Index

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　　Advertising, which developed in the late eighteenth century as

an increasingly sophisticated and widespread form of brand

marketing, would seem a separate world from that of the

'literature' of its time. Yet satirists and parodists were

influenced by and responded to advertising, while copywriters

borrowed from the wider literary culture, especially through

poetical advertisements and comic imitation. This 2007 study to

pays sustained attention to the cultural resonance and literary

influences of advertising in the late eighteenth and early

nineteenth centuries. John Strachan addresses the many ways in

which literary figures including George Crabbe, Lord Byron and

Charles Dickens responded to the commercial culture around them.

With its many fascinating examples of contemporary advertisements

read against literary texts, this study combines an intriguing

approach to the literary culture of the day with an examination of

the cultural impact of its commercial language.

　　? Was the first study of late Georgian advertising and of how

Romantic writers responded to it ? Includes 50 fascinating

illustrations, showing examples of advertisements and graphic

satires ? Will appeal to cultural and social historians as well as

scholars of Romantic literature

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