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Book Description

Buffett is back . . . and better than before!

A decade has passed since the book that introduced the world to Warren Buffett -- The Warren Buffett Way by Robert Hagstrom -- first appeared. That groundbreaking book spent 21 weeks on the New York Times Hardcover Nonfiction Bestseller list and sold over 1 million copies.

Since then, Warren Buffett has solidified his reputation as the greatest investor of all time -- becoming even richer and more successful, despite the wild fluctuation of the markets. How does this value investing legend continue to do it? That's where Robert Hagstrom and the Second Edition of The Warren Buffet Way come in. This edition is a completely revised and updated look at the Oracle of Omaha -- comprising Buffett's numerous investments and accomplishments over the past ten years, as well as the timeless and highly successful investment strategies and techniques he has always used to come out a market winner. This edition is especially accessible as Buffett's basic tenets of investing are presented and illuminated with relevant and up to date examples.

Order your copy today!

From Publishers Weekly

Starting with $10,000 in 1956 and today worth some $8.5 billion, with significant holdings in Coca-Cola, Capital Cities/ ABC and the Washington Post Company, Omaha, Nebr.-based Buffet is a major player on Wall Street. Financial consultant Hagstrom, who did not interview his subject but obtained permission to quote from his Berkshire Hathaway annual reports, here outlines Buffet's iconoclastic tenets for investing. Unlike many entrepreneurs who take over companies to sell them off in bits, Buffet buys and holds. He rejects the "efficient market theory"; he doesn't worry about the stock market; and he buys a business, not a stock. He manages with a small staff, no computers and a "hands off" strategy. Learning his secrets here, now the rest of us can do a Buffet? Illustrations. Fortune Book Club dual main selection.

From Library Journal

Hagstrom, a principal in a Philadelphia investment firm, describes the investment strategies and techniques used by Warren Buffett to realize enormous success as a professional investor. Aiming his analysis at the individual investor, Hagstrom reviews the influence of Buffett's mentors, Ben Graham and Philip Fisher, and illustrates Buffett's synthesis of their investment philosophies. Hagstrom provides case studies of Buffett's major investments, showing the qualities of the companies that had appeal. Buffett's investment philosophy espouses long-term investing, respect for good management, and recognition of the value of a business franchise. This insightful work is a worthwhile complement to Graham's classic writings, considered essential for new investors.

　　　　　　　　　　　　　　　　　　　　　　　　　　　　Joseph Barth, U.S. Military Acad. Lib., West Point, N.Y.

From Booklist

Warren Buffett was identified as the richest person in America by Forbes last year. Of the more than 70 individuals or families worth more than $1 billion on Forbes list, only Buffett acquired his wealth through investing. Hagstrom, a principal at a Philadelphia investment firm, has tracked the success of Buffett for more than 10 years and argues that the same strategies that Buffett uses in selecting acquisitions can be used by individuals in selecting stocks. Buffett's firm, Berkshire Hathaway, has one of the most widely read annual reports issued, with Buffett himself personally contributing advice, humor, and insight. Hagstrom had Buffett's approval in including extensive quotes from these reports, but Buffett cooperated in no other way with this book. Hagstrom examines the influence of Benjamin Graham and his classic The Intelligent Investor on Buffett and details what Buffett looks for in his investments. Recommended for libraries with popular investment collections.

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　David Rouse

From AudioFile

The investment legend's personal story and investment methods make for a surprisingly captivating audio. Though Stefan Rudnicki's pacing is too slow, crisp writing and a fast-moving story line make this condensed production of Hagstrom's 1994 book captivating listening. The author is the preeminent Buffett expert, and it shows. Though the abridgment sacrifices some of the folksy texture and cultural context of Buffett's life, the strategies connected with Buffett's success are spelled out with elegant clarity--not just the business formulas, but the personal biases and management philosophies, as well. An essential investment audio, and a nice resource for all equity investors. T.W.

From the Inside Flap

A decade has passed since the book that introduced Warren Buffett to the world–The Warren Buffett Way by Robert Hagstrom–first appeared. Since then, Buffett has solidified his reputation as the greatest investor of all time–quietly amassing a multibillion-dollar fortune, despite the wild fluctuation of the markets.

Although Buffett has claimed time and again that what he does is not beyond anybody else’s competence, some people still do not understand how this value investing legend can consistently perform so well. That’s where Robert Hagstrom and the Second Edition of The Warren Buffett Way come in. This completely revised and updated look at the Oracle of Omaha encompasses Buffett’s numerous investments and accomplishments over the past ten years, as well as the timeless and highly successful investment strategies and techniques he has always used to come out a market winner.

Rather than presenting Buffett’s strategies by stock purchases–as he did in the first edition–Hagstrom makes "Buffett’s Way" more accessible to you, the individual investor, by presenting Buffett’s basic tenets of investing and illuminating these principles with relevant and up-to-date examples from Buffett’s investments, including common stocks, private companies, and high-yield bonds.

Standing far above the market madness, this timely guide distills the wisdom and insight of the world’s greatest investor. It skillfully . . .

* Presents a brief history of Buffett from boyhood to Berkshire Hathaway, and reveals the individuals and events that shaped his investing philosophy

* Outlines the business, management, finance, and value tenets that make up the core of Buffett’s investing approach

* Examines Buffett’s ongoing process of managing a portfolio from knowing which stocks to hold, and for how long, to deciding if, when, and how to cash out some investments and move into others

* Discusses the psychology of money and how Buffett uses this concept to avoid common investment mistakes and recognize other people’s mistakes in time to profit from them

Change is constant, but the investment principles outlined in this book have remained the same. In an environment that seems to favor the speculator over the investor, Buffett’s investment advice has proven, time and again, to be a safe harbor for millions of lost investors. No one understands Warren Buffett like Robert Hagstrom, and in the Second Edition of The Warren Buffett Way, Hagstrom will help you–whether you’re a seasoned investor or just getting started–understand and employ the investment strategies that have made Buffett so successful for over five decades.

Book Dimension

length: (cm)19.7 　　　　　　　　　　　　　 width:(cm)12.8

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原文赏析：

巴菲特投资方法12准则

企业准则

企业是否简单易懂？

企业是否有持续稳定的经营历史？

企业是否有良好的长期前景？

管理准则

管理层是否理性？

管理层对股东是否坦诚？

管理层能否抗拒惯性驱使？

财务准则

重视净资产收益率，而不是每股盈利。

计算真正的“股东盈余”。

寻找具有高利润率的企业。

每一美元的留存利润，至少创造一美元的市值。

市场准则

必须确定企业的市场价值。

相对于企业的市场价值，能否以折扣价格购买到？

巴菲特在其进化和境界提升的过程中经历了四个重大转变：

（1）从廉价股投资到高品质企业投资的风格转变。

（2）从证券投资到企业购并和证券投资双管齐下的业务转变。

（3）从资金需求者到资金提供者的角色转变。

（4）从建立自我到追求无我的境界转变。

巴菲特的投资呈现三重境界：

第一重：聪明投资的境界。主要表现为：①符合价值投资的三大基本原则，是一名纯粹的（价值）投资者，完成弃投机化的进程；②聪明地利用市场先生的错误，用极低的价格买到便宜货，价值回归以赚取价差；③聪明地利用相关证券确定的价格背离，进行套利、对冲、调换；④聪明地利用股价的严重低估和长期低迷控制企业，影响其经营管理决策。

第二重：精明投资的境界。主要表现为：在符合价值投资三大基本原则的基础上：①注重企业品质；②立足分享高品质企业的商业模式；③同时多策略、精明地捕捉市场错误带来的极低估和套利等机会。

第三重：高明投资的境界。主要表现在：①自知之明，投资方式与性格偏好和生活方式高度吻合；②无为而治，不战而胜，战之大胜：立足分享伟大企业的商业模式，让钱为你工作，管道的思维，无为而无不为；③灵活适应，投资方式与商业模式完美融合。④持续进化，能力圈持续扩大，思想更加开放，技术更加全面；⑤极高的商业洞察力，对商业模式有极高的领悟能力和风险嗅觉，如护城河理论的提出、三类业务的划分等。

如何做一个高明的投资者

第一，要正确区分投资与投机。选择的力量是世界上最伟大的力量。

第二，了解自己的天性。

第三，持续学习。

第四，持续实践。

第五，持续专注。

第六，特别强调，要进入巴菲特投资进化的三重境界，必须先成为一个纯粹的投资者。

巴菲特的三部曲（巴菲特投资思想进化的“三个阶段”、“三重境界”）和“四转变”造就了巴菲特滚雪球的一生。贯穿的主线是：实力，持续学习进化提升软实力（智慧和境界），通过提升软实力壮大硬实力（财富和影响力）。

我们从当年的股东盈余开始：净利润（1330万美元）加上折旧和摊销（370万美元），减去资本支出（660万美元），得出1973年公司股东盈余1040万美元。如果我们用美国政府长期国债利率（6.81%）去除股东盈余，那么华盛顿邮报的价值达到1.5亿美元，几乎是市值的两倍，但依然低于巴菲特的估值。

“当你将足够多的黑猩猩和足够多的打字机放进一个房间里，最终一定会有一只黑猩猩能打出《圣经》来。”这就是说，当随机性确实存在，任何事情都可能发生。

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在沃伦职业生涯的初期，他采用的是伟大导师本杰明·格雷厄姆的方法——被称为“深度价值”理论——买入那些被冷落的股票，尤其在它们的价格低于其净现金值的时候。这个理论有时被称为“捡烟头”理论。然而后来，在他的伙伴查理·芒格的建议之下，他改变了轨迹，开始着重于用合理的价格（而不是极低的如同赠品般的价格）得到那些具有“护城河”的高品质、有定价权、有杰出管理人的企业。

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一路走来，巴菲特的投资原则从未改变，他目前仍然继续使用着本书中所展示的原则： ·视买股票如同买整个企业的一部分； ·构建一个专注的、不经常频繁交易的投资组合； ·仅仅投资于那些你明白的企业； ·在买入价格和公司长期价值之间，寻求一个安全边际。

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“时间是优秀企业的朋友，是劣质企业的敌人”。

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“买一只股票就意味着投资于一家企业，而你就相当于是这家企业长期的伙伴，而且你投资的企业应该在其领域具有优势，从而能够保证企业在一定时期内维持较好的利润。”巴菲特如是说。

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“买一只股票就意味着投资于一家企业，而你就相当于是这家企业长期的伙伴，而且你投资的企业应该在其领域具有优势，从而能够保证企业在一定时期内维持较好的利润。”巴菲特如是说。短期来看，可能有些人比你赚的钱要多，但是只要你不赔钱，你的回报是持续且合理的，“雪球”才可能越滚越大。

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我将这些准则分为四大类别：企业准则、管理准则、财务准则和市场准则。

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在1995年伯克希尔的年会上，芒格说：“让一些人放弃学习是很难的。”巴菲特接着说：“当人们能从中获益时，让他们放...

很多人在自我进化的探索道路上失败了，但巴菲特没有失败，他的改变自我以适应新环境的能力，本身就是一本教科书。我父亲相信，这是巴菲特从没有迷失自我，他总是能坚守真实的自我。

巴菲特的核心价值——他总是准确地知道自己是谁，自己是什么样的人。他不会让破坏自己原则和令人不齿的利益冲突折磨自己。这才是你应该效仿的巴菲特的主要部分——知道自己是谁。

乔治·约翰逊在他的书《心中的火焰》中写道：”在现实和虚幻之间，每个人的内心深处都想发现一种模式，以整合无序的世界。“这揭示了所有投资者都面临的两难处境。

他说：“我们的态度就是，让我们的个性与我们希望的生活方式相一致。”

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